KFC continues to expand in France and opens its 300th restaurant in Rouen

KFC has inaugurated its 300th restaurant in France in the city of Rouen on Tuesday September 6. The inauguration ceremony of this new restaurant, located in the heart of the historic “Gros-Horloge” neighborhood, took place in the presence of the General Manager of KFC France, Isabelle Herman, the restaurant's franchisee, Emmanuel Coiffier, the Vice-President of the Rouen Metropole Chamber of Commerce, Philippe Depréaux, and many of the company's partners. 

With this new opening, the company reaches a key milestone in the achievement of its development objectives: doubling the number of KFC restaurants in France.

“Since its arrival on the French market in 1991, KFC has experienced a dynamic expansion: we went from 11 restaurants in 2001 to 120 in 2010. Since then, we have more than doubled our openings and I am very proud that we are reaching this milestone of 300 restaurants with this gorgeous new restaurant in Rouen. At KFC, we are committed to sharing the pleasure of our fried chicken with all French people. Therefore, we will accelerate our development throughout the country, while continuing to lead KFC towards an ever more responsible and virtuous model.”, explained Isabelle Herman.

“I welcome the dynamism of KFC France which confirms that development and economic success are the result of the will of the men and women who dedicate themselves to it”, declared Philippe Depréaux.

A new Rouen-based restaurant in the heart of the “Gros-Horloge” neighborhood

The new KFC restaurant in Rouen which was officially inaugurated on September 6, had opened on August 2 in the “Gros-Horloge” street with 120 seats available and a takeaway service. This is the company's 13th restaurant in the Normandy region, the ninth in the Seine-Maritime department and the eighth operated by Emmanuel Coiffier, franchise partner of KFC France. 

“We are very proud to open this restaurant in the heart of the historic “Gros-Horloge” neighborhood. From the launch of this restaurant project to its design, we have ensured that it blends harmoniously into its environment. We are looking forward to welcoming a growing of inhabitants of Rouen”, specified Emmanuel Coiffier. 

An important contribution to the local economy 

With this new opening, KFC France is contributing to the attractiveness of Rouen’s city-center and creating 80 jobs adapted to a wide variety of skills. The company has worked in partnership with the local branch of Pôle Emploi, the French employment agency, to recruit its team.

“KFC welcomes a wide range of profiles and offers many opportunities for internal development. We support all our employees and all benefit from trainings adapted to their position – with some of which leading to certification. When a KFC restaurant opens, an average of 40 jobs and at least one work-study position are created”, added Isabelle Herman.

Quality products accessible to everyone

KFC France is dedicated to providing its consumers exemplary service and quality products accessible to all. In this perspective, the brand frequently reviews its recipes to improve the nutritional profile of its products, and diversifies its meals, with the addition of salads, and recently, of a brand-new vegetarian burger. The “Nutri-Score” of all products in KFC's permanent range has been available since September 2021 on the brand’s ordering kiosks and on its website.  

KFC is also committed to local sourcing, particularly for its chicken, for which France is the leading supplier thanks to a partnership with the SNV Group and nearly 500 French farmers.  The company is also committed to continuous improvement in terms of animal welfare. In 2021, KFC France signed the Better Chicken Commitment, a European charter that aims to improve the breeding and slaughtering conditions of chickens and publishes each year a dashboard tracking its progress in terms of animal welfare.

Finally, KFC has at heart to reduce its environmental footprint. It is thus one of the first fast food companies to have gone plastic-free. The company now uses 100% recycled packaging and is constantly seeking to reduce their volume and impact.

KFC Rouen Gros Horloge 173, rue du Gros-Horloge, 76000 Rouen

Opening hours: On-site sales and take away from Monday through Saturday 11:00am to 10:30pm and on Sunday from 11:00am to 11:30pm

Services:

• 120 seats available inside
• Free Wifi

About KFC France 

A subsidiary of the Yum! Brands Group, KFC has been present in France for over 30 years and has 300 restaurants throughout the country. Thanks to its 12,000 employees, the company serves more than 200,000 customers per day. A chicken expert, KFC France offers its customers an accessible offer based on quality products.

These products come from rigorously selected supply chains and are cooked according to unique recipes and inimitable know-how. KFC France is a company committed to continuous improvement in terms of nutrition, animal welfare and the environment.  

Press contact

Jayadévi Cambacérès

KFC@apcoworldwide.com

+33 6 13 27 49 35