Our Ambitions

Being the world’s favorite fried chicken is hard work.
Our Ambitions

Driving Steady, Sustainable Growth at KFC

KFC has the widest global footprint of any quick-service restaurant (QSR) brand, and we have no plans to slow down. We see big growth opportunities in many markets across the world and strive to be the #1 QSR in every market where we operate.

And while we can’t tell you the 11 secret herbs and spices, we can share how we plan to continue leading the fried chicken category:

  • Going 100% Digital

    Going 100% Digital

    Through kiosks, digitized drive-thrus and updated ecommerce platforms, we are delivering quick and seamless experiences for enjoying our food no matter where you are or how you choose to order. Using data-driven listening and automation, we are incorporating feedback in real-time and making it easier to manage our restaurants. And we’re leveraging AI to go farther, faster.

  • Always-On Brand Evolution

    Always-On Brand Evolution

    We are focused on delivering finger lickin’ good fried chicken – with our world-famous, craveable KFC taste that you can't get anywhere else. And, as the world evolves, we evolve. You can enjoy your favorite fried chicken in more modern formats and local flavors than ever before. Whether you’re sharing a bucket of chicken around the dinner table or picking up a box of nuggets on the way from your main hustle to your side hustle, we are here to feed your crave through a modern, digital-first experience.

  • Drive-Thru Optimization

    Drive-Thru Optimization

    We know the perfect drive-thru experience is when fast, friendly and food all come together. So, we are optimizing our biggest channel, the drive-thru, by designing our restaurants with the customer experience at the forefront. This includes operational enhancements, improved performance and accuracy, and meticulous experience management, ensuring that when a customer pulls up to our drive-thru, they are met with speed, accuracy, and finger lickin’ good fried chicken.

  • Anytime Crave Occasions

    Anytime Crave Occasions

    We are working to serve finger lickin’ good fried chicken any time of day, so we’re expanding our menus to meet cravings day or night. We are launching new lunch offerings and expanding our beverage options to ensure we offer dynamic and comprehensive choices for our customers.