KFC Opens Iconic Flagship Store in Rome, Marking Major Milestone in European Expansion

New location in the center of the city near the iconic Trevi fountain sets the stage for innovation in the network across the continent and underscores KFC bold growth vision in Europe

LAUSANNE, Switzerland — KFC Europe is thrilled to announce the grand opening of one of its most iconic European flagship stores, located at the heart of historical Rome near the renowned Trevi Fountain. This landmark launch is a testament to KFC’s continued growth throughout Europe, showcasing the brand’s dedication to quality, innovation, and unforgettable customer experiences.

As one of the fastest growing retail brands in the world, KFC opens a new restaurant somewhere around the world once every 3.5 hours. The choice of Rome as the site for one of the first Western European flagship stores was a natural choice and reflects the brand’s rapid growth across Europe and beyond.

The Rome flagship signals a pivotal step in KFC’s broader strategy to accelerate its presence throughout Europe. Following the successful launch of the Prague flagship last year, KFC continues its expansion journey with plans to open additional flagship stores in key European cities over the coming years.

This approach is rooted in a vision to establish KFC as a leading quick-service restaurant brand, that in Europe already has more than 2,200 restaurants across 40 countries, with an emphasis on iconic locations that mirror the unique spirit of each city. As part of its bold growth plan, KFC aims to double the number of restaurants across the continent within the next five years, reinforcing its dedication to community engagement, sustainability, and delivering exceptional dining experiences.

“We are thrilled to bring our most modern and ambitious flagship to Rome, and this next to the Trevi fountain! This opening marks a significant milestone in our journey to establish KFC as a leading brand across Europe, and reflects our strategic focus on iconic locations that bridge history and modern relevance.” said Dhruv Kaul, Managing Director KFC EMEA.

With its almost 1000sqm and two floors, the new flagship in Rome stands as the largest and one of the most technologically advanced KFC restaurant in Europe to date, blending Roman heritage with cutting-edge design, sustainability and technology. Located just a few steps away from the world famous Trevi Fountain, this flagship is the one of the first in Europe to offer its consumers KWENCH by KFC that brings a new range of specialty drinks, and offers a unique digital-first environment that invites guests to engage with the brand in new and exciting ways.

The flagship’s unique architectural concept pays homage to Rome’s rich heritage while embracing contemporary trends. Thoughtfully designed interiors and interactive spaces invite guests to engage with the KFC brand in fresh, exciting ways. The new Rome flagship is a cornerstone in KFC’s broader vision to redefine quick-service dining in Europe, combining tradition and modernity to delight both loyal brand lovers and new guests.

About KFC

KFC is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created the Original Recipe more than 90 years ago, a list of 11 secret herbs and spices scratched out on the back of the door to his kitchen. Today, while honoring our heritage, we remain committed to modernizing the colonel's vision, by serving feel-good food, at scale, through inclusive, equitable and sustainable business practices. We continue to follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 30,000 restaurants in 150 countries and territories around the world. KFC is a subsidiary of Yum! Brands, Inc. (NYSE: YUM.)