KFC Thailand Pops Up to Celebrate 40 years of Joy with “KENTUCKY TOWN BANGKOK”

Featuring BamBam and Exclusive KFC Offerings

Bangkok, Thailand – 4 June 2024 – KFC Thailand is thrilled to mark its 40th Anniversary with the grand “Kentucky Town Bangkok” pop-up event, featuring world famous idol BamBam as the first Friend of KFC Thailand. To celebrate 40 years of crispy, crunchy goodness, the KFC squad is pulling out all the pots on this ultimate birthday bash: honoring four decades of unconditional love from fans, Kentucky Town Bangkok will be bringing exclusive, mouth-watering menus, surprise limited merch collections, and Finger Lickin’ activities to the table.

Coming in hot on the day will be KFC Thailand's first-ever ‘Friend of KFC’: the sizzling Thai-Korean idol BamBam Kanpimook will be making his special appearance for those fry-hard fans, showcasing the exclusive KFC x BamBam Collections of cool limited-edition streetwear. And, if that isn’t wow enough, fans will get the chance to meet BamBam Kanpimook in person too, during the KFC x BamBam Exclusive Moment. It’s all happening at the Kentucky Town Bangkok, and that’s just for starters. 

To satisfy the cravings of KFC fans, visitors to Kentucky Town will have the opportunity to experience and taste unique KFC creations like the Donut Zinger Burger, Volcano Dunked Wings, and Zabb Bucket, along with cult classics like Zabb Chicken Skin, Double Down, Chick & Cone, and Ice Cream Party on Ice. KFC will be topping up the fun with new Pepsi drinks and KFC’s famous Chili Sauce and Angry Hot Sauce. These are available for purchase during the event and can also be ordered through the KFC Thailand APP. However, they are only available in 390 participating branches in Bangkok and the surrounding area. Follow the list of branches and more details at KFC Thailand Terms of Use.

What more? So much more! Fun-filled moments with KFC Thailand extend further to:

KENTUCKY CITIZEN ID: Design your own KENTUCKY CITIZEN ID, customize tote bags, and paint funky sneakers.

HAPPY CORNERS: Experience ASMR fried chicken eating corners, a 360-degree photo booth, a nail art corner, and thrilling VR games.

KFC MERCH: Shop the KFC Thailand 40th Years Original Collection, featuring T-shirts by GQ Brand, stylish red jackets, KFC Chicken Pants, crossbody bags, caps, and limited-edition chicken socks.

KFC Thailand 40th Year Original Collection

The Kentucky Town Bangkok pop-up event, with exclusive items and activities, is taking place at Samyan Mitrtown from June 9 to 15, 2024, with daily activities hosted from 10:00 AM to 8:00 PM. On June 9, 2024, the event gates will open at 12:00 PM, with the sale of food, beverages, and activity booths beginning at 12:30 PM.

Suhayl Limbada, Market Lead & Chief Marketing Officer at KFC Thailand, expressed his excitement: “Celebrating 40 years in Thailand is a significant milestone for us at KFC. It is a chance for us to express our gratitude to everyone who has contributed to our success. This includes our dedicated teams, all our partners, and most importantly, our loyal fans who have supported KFC over the past four decades. This is why we’re absolutely buzzing to celebrate with the launch of Kentucky Town, made even more thrilling with the Friend of KFC, BamBam, joining us! Our iconic food will be at the heart of Kentucky Town and we can’t wait to share the excitement with everyone.”

To fully enjoy the experience, simply download the sassy new KFC Thailand application on your device, sign up for free, and walk into ‘Kentucky Town Bangkok’ with a smile on your face and a zing in your step. It’s that easy! Plus, merchandise can be purchased via the KFC Thailand mobile application too, with a convenient pay-on-the-go option.

With a unique KFC menu, BamBam ready to add the magic, and a pop-up experience like never before, Kentucky Town Bangkok is gearing up to be the talk of the table and the party event of the year. Join KFC Thailand for a finger-lickin' good time at Kentucky Town Bangkok! Entry is free—simply download the KFC Thailand application and sign up. For updates, follow #KentuckyTownBangkok, #KFC40thBirthdayFestival, and #KFCxBamBam_KentuckyTown on Instagram @kfcthailand, Facebook @KFCThailand, and X @KFCThailand.

Press Contact

Thitichot Siriphongpeera (DoDo)
Tel. +66 62 478 3669
Email: thitichot.siriphongpeera@vervethailand.com

Atinart Bunditwongrat (Hui)
Tel. +66 95 514 9964
Email: atinart.bunditwongrat@vervethailand.com

About KFC

KFC, one of the largest brands of quick service restaurants (QSR), is popular all over the world. Founded by Colonel Harland Sanders in 1952 with a commitment to improving and offering a delicious and unique fried chicken menu of excellent quality to customers who love fried chicken. In Thailand, the first KFC store was established in 1985 at Central Ladprao Department Store. Currently, there are 978 KFC branches nationwide (as of October 2022). Brand and franchise management by YUM Restaurants International (Thailand) Co., Ltd. and KFC restaurant management by three franchisees:

1. Central Restaurants Group Co., Ltd. (CRG)
2. Restaurant Development Co., Ltd. (RD)
3. The QSR of Asia Co., Ltd. (QSA)