We have some news that’s so finger lickin’ good, we have to celebrate. The 2022 Effie Index has named KFC the second most effective brand in the world!
The Effie Index identifies and ranks the most effective agencies, marketers and brands by analyzing finalist and winner data from more than 50 national and regional Effie Awards competitions.
With some of the world’s most distinctive brand assets like our Original Recipe, Colonel Sanders, those iconic red and white stripes, and of course the one and only bucket, KFC is a brand nearly everyone recognizes.
Layer in marketing activations such as the “Fried side of life” campaign out of KFC Australia, some of the world’s crispiest advertising from KFC France and one-of-a-kind experiences like Kentucky Town in KFC South Africa, and we’re crafting a brand everyone wants to experience.
This recognition is a huge testament to the outstanding brand and creative work happening by our KFC brand marketing teams and agency partners all around the world. Cheers!
Get more details on the 2022 Effie Index and winners here: https://www.effieindex.com/ranking/overview.cfm