For the 20th year in a row KFC has landed among the top 100 Best Global Brands as listed by Interbrand, the world’s largest brand consultancy. Released annually, the Best Global Brands report ranks people’s favorite brands using a comprehensive analysis of growth, sector, and industry trends.
In the 2021 report, KFC was one of just three QSRs to make the list and ranked #93.
This year’s report demonstrates how the world’s top brands are those that are working to become catalysts of possibility – working to confront challenges, reshape themselves and inspire behavioral change and collaboration.
Interbrand interviewed KFC Global Chief Marketing Officer Catherine Tan Gillespie about the brand’s biggest successes, evolving relationship with customers, new competition, and disruptors. Catch the full interview here.