To celebrate Halloween, KFC Canada is making a bid for the top spot on one of the biggest food-ordering nights of the year, officially changing its tagline to ‘It’s Freaky Finger Lickin’ Good’ until October 31.
Bold, spooky-inspired creative and owned assets show this season’s most infamous figures – witches, mummies and vampires – helping themselves to KFC’s crispy, juicy, 100% Canadian, hand breaded Original Recipe chicken. No matter how freaky the finger – KFC is the ultimate Finger Lickin’ Good choice.
In addition, KFC launched a social giveaway contest for custom KFC glow-in-the-dark buckets. In a reimagining of the brand's iconic bucket, KFC created reusable glow-in-the-dark buckets, perfect for trick-or-treating. Consumers are invited to enter the contest for their chance to win.
“We’ve leveraged two of KFC’s strongest assets – our classic tagline and iconic bucket – to take over this season’s spookiest night of the year. Halloween’s hottest accessory is the trick-or-treating bucket, so it was only natural we transform our world-famous bucket into a glowing, gothic, must-have moment for KFC fans across the country. This bucket ‘glow-up’ comes through in our creative, full of Halloween’s most prominent figures helping themselves to a freaky finger lickin’ good piece of chicken, and through our social contest giveaway – where consumers can get their hands on a limited-edition KFC bucket ahead of the big night.” – Azim Ahktar, Director – Marketing, KFC Canada.