At KFC, we believe that having an inclusive and diverse culture is imperative in today’s world. We are a global brand with diverse employees, customers and franchisees, and maintain an unwavering commitment to promoting a culture where all people are valued and respected. That’s why we’re thrilled to continue broadening the awareness and celebration of our differences with a special Lunar New Year spotlight.
February 1 marked the beginning of Lunar New Year, and according to the Chinese Zodiac, it’s the Year of the Tiger. It is said that people born in the year of the tiger are brave, pioneering, enthusiastic and have a strong sense of justice.
Let’s learn about how one of our operators in the region celebrates this holiday. Meet Emma Yoo, QA Manager for KFC Asia.
In Korea, we call Lunar New Year as “Seollal,” which means “New start of new year.” It’s a time when family gathers from all over the country and showing respect to the family oldest. And lots of food and joy!
We start Lunar New Year to have “Charye” which is structured ritual of ancestor reverence. Traditionally, we prepare the food and pray to our ancestors at the first day of Lunar New Year morning. After that, we also do a special bow, which is called “Sebae," where children and students bow to their elders and receive small gifts of money. Usually, children wear traditional Korean clothing called “hanbok” when they bow to elders. I also bow to my parents. Of course, no money packet to me though!
I love that KFC respects diversity. [KFC’s culture] makes me feel comfortable sharing my unique culture and traditions, while also helping me understand other cultures with more open mind. [KFC’s culture] gives me new learning and insight while full of fun.
Thank you for sharing your traditions with us, Emma!
We wish all of you and your families great health and prosperity year after year.