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Press Release

TRICK OR TREAT! KFC CURSED COLONELS GAVE AUSSIES THE FRIGHT OF THEIR LIFE ON HALLOWEEN

November 01, 2019

● KFC and Menulog join forces to say ‘Bucket? Why not!’ and deliver scarily good one-of-a-kind Trick or Treat surprises on Halloween. 

● With Halloween celebrated now more than ever, more than half of the country (59 per cent) are generous enough to give a trick or treat to ‘trick or treaters’... but a quarter (24 per cent) will hide and pretend they are not home.

● Menulog is extending Halloween-kend celebrations by offering 25% off Australia-wide on all KFC orders.* Grab your friends or family and order KFC delivery now!

Sydney, Australia, November 1, 2019- Spooktober is here and that means one thing - Trick or Treat! To celebrate the occasion, KFC and Menulog buddied up to be Hallow-queens and created the ultimate Trick or Treat for Kentucky Fried Chicken® lovers on Halloween.

TRICK OR TREAT! KFC CURSED COLONELS GAVE AUSSIES THE FRIGHT OF THEIR LIFE ON HALLOWEEN
TRICK OR TREAT! KFC CURSED COLONELS GAVE AUSSIES THE FRIGHT OF THEIR LIFE ON HALLOWEEN

For one night only, a select few who ordered KFC for dinner on Menulog were greeted by a Zombie Colonel, Werewolf Colonel, Skeleton Colonel or Vampire Colonel - all of which was captured on camera with hilarious results!

But the spooks didn’t stop there...a contortionist twisted and spider-walked deliveries to people’s door, cheeky KFC ‘Jack-In-A-Buckets’ sprung unsuspecting victims with snakes and a three-man-band put on a show for lucky punters who were fortunate to secure an encore to their Menulog delivery.

As the trick or treaters took to the streets, new KFC research[1] reveals that for the quarter of people (26%) who celebrate Halloween, they do so because they look forward to ‘trick or treating’. And as Halloween becomes more celebrated, it’s no surprise that three in every ten Aussies (5.75 million) have been trick or treating. We guess ghouls just want to have fun!?

Kristi Woolrych, CMO at KFC Australia, said“Halloween has quickly become a popular holiday in Australia and we’re not surprised. Who doesn’t like to trick or treat? Our research shows that 4.35 million Australians are celebrating more now than they did five years ago. KFC always provides a good treat, so we thought…if you’ve got it, haunt it, and joined in the festivities by giving fans a treat they’ll never forget.” 

Not only do we like to ‘trick or treat’ on Halloween, we also like to eat-in during the Halloween season. Exclusive Menulog data shows that one of the top three delicious spooktacular meals Aussies indulged in ahead of Halloween last year were KFC’s Wicked Wings. Bone appetit.

Simon Cheng, Marketing Director at Menulog Australia, said: “Not only is Australia’s love for Halloween increasing, but celebrating ‘Spooktober’ with food delivered is also on the rise, with a 12 percent increase in orders year on year. We loved delivering a bit of fun with KFC this Halloween and are excited to be able to extend this to all Australians over the ‘Hallo-weenkend’ with 25% off all KFC delivery from Friday to Sunday!”

“We know our customers’ Halloween favourites are the Zinger Box and aptly named ‘Wicked Wings’, so we’re proud to be able to deliver these at even better value to customers across the country with this first-ever three day promotion.” 

So what are you waiting for? Don’t be a jerk-o-lantern! Menulog’s Halloween-kend offer will be available from Friday 1 November to Sunday 3 November, offering 25% off all KFC orders nationwide*. You’re bone to be wild, all you have to do is use the code ‘KFCTREATS’ at the checkout - valid for all KFC restaurants available on Menulog. Head to the Menulog website to see more.

To see for yourself the hilarious reactions to the Cursed Colonel’s during the KFC and Menulog Trick & Treats, head here!

ENDS


For more information about KFC
, please visit www.facebook.com/KFCAustralia or http://www.kfc.com.au.

For more information about Menulog, please visit facebook.com/menulog.com.au or menulog.com.au.

 

Media Enquiries:

Tom Fogarty @ Ogilvy PR

Email: Tom.Fogarty@ogilvy.com.au

Number: 0401 812 310

 

Taylor York @ Ogilvy PR

Email: Taylor.york@ogilvy.com.au

Number: 0420 484 029

Menulog ‘Halloween-kend’ Promo (Friday 1 - Sunday 3 November)

*25% off voucher can only be used with KFC Menulog orders in Australia until 11.59pm AEST on 03/11/2019. Offer is not valid with pick-up and cash payments. Offer can be redeemed once per Menulog customer and may not be used in conjunction with other vouchers or any other discounts provided or advertised from time to time. For full terms and conditions regarding vouchers, go to www.menulog.com.au/info/privacy-policy

 

KFC

KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global quick service restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 22,000 restaurants in more than 135 countries and territories around the world. For more information, visit www.kfc.com.au

 

About Menulog

Menulog is Australia’s widest-reaching online food delivery service with the greatest choice of both restaurants and cuisine types on offer. Menulog connects more than 2.6 million active customers with over 16,000 local restaurants via menulog.com.au and mobile apps. Menulog offers more than 90 different cuisines that can be delivered to more than 87 percent of the population. Menulog is part of the Just Eat group, leading global hybrid marketplace for online food delivery.


[1] YouGov Galaxy Research commissioned by KFC October 2018. The national online study was conducted by YouGov Galaxy among 1,068 Australians aged 18 years and older in October 2019.

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