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Press Release

THE ALL-NEW #KFCINSIDER MOVEMENT

April 02, 2019

Proudly announcing the launch of The Tank @ KFC Tampines Mall, the first KFC concept store in South-East Asia

Singapore, April 2, 2019 – KFC, one of Singapore’s favourite fried chicken fast food chains, is ready to shatter illusions and shed light on some of their most secret kitchen practices, with the launch of their latest outlet “The Tank @ KFC Tampines Mall”. Customers can marvel at KFC’s first-ever glass-enclosed kitchen in South-East Asia that proudly showcases the entire cooking process carried out by a well-trained and dedicated cook.

THE ALL-NEW #KFCINSIDER MOVEMENT
THE ALL-NEW #KFCINSIDER MOVEMENT

THE #KFCINSIDER PHILOSOPHY

With consumers increasingly becoming more inquisitive about the food they eat, and more concerned over the way their food is prepared, KFC hopes that this step of open sharing with their guests will put minds at ease.

“To complement our guests’ curiosity about our brand and how their food is being made, we want to come forward and share our secrets and behind-the-scenes practices, so that our guests can learn all about our famous finger lickin’ good chicken” says Lynette Lee, General Manager, KFC Singapore.

“As the leading chicken fast food brand, we want to encourage our guests to watch our cooks and hopefully learn new interesting facts about how their KFC meals are prepared fresh every day. We want to assure our guests that each piece of KFC chicken is crafted with passion and care and we use fresh chicken and quality ingredients,” she adds.

THE SPACE

The Tank @ KFC Tampines Mall is located at Level 1, and has a seating capacity of 85. It is the first KFC outlet in South-East Asia to feature a glass panel, offering an open view straight into the KFC kitchen.

“’The Tank @ KFC Tampines Mall’ is the first KFC restaurant in Singapore where the preparation of our chicken can be watched live. Through this, we wish to demonstrate Colonel Sanders’ passion and obsession in making great-tasting chicken that our cooks, till this very day, still follow diligently,” Ms Lee explains.

“KFC OPEN KITCHEN” PROGRAMME

KFC Singapore will be officially kicking off its “KFC Open Kitchen” programme this April, where guests are brought into the highly guarded kitchens, allowing them to become a #KFCInsider.

The “KFC Open Kitchen” programme will bring participants on a culinary journey, starting from the kitchen’s storage area, the breading and preparation stations, and to the final service counter area where food is served. As a #KFCInsider, participants will be guided around by KFC restaurant managers to observe and be educated on how each piece of KFC chicken is freshly hand-breaded and cooked, and how burgers are freshly cooked and assembled. There will also be opportunities for guests to get ‘up close and personal’ with the KFC cooks.

“The launch of the ‘KFC Open Kitchen’ programme allows our eager guests to find answers to their questions about how KFC kitchens operate in a safe and clean environment, or to learn some of our secret practices, and in turn share their discoveries as a bona fide #KFCInsider,” Ms Lee elaborates.

The “KFC Open Kitchen” programme will be available for online booking from 8 April 2019 and there will be total of 36 tour sessions available monthly across selected KFC outlets that include KFC Kallang, Waterway Point, Toa Payoh Lorong 6, Jurong Point and Northpoint City. Each #KFCInsider pass will be priced at $15 per head for a 35-minute guided tour. Each pass also comes complete with a two-piece KFC chicken meal and a KFC goodie bag.

More details about the “KFC Open Kitchen” programme and ticketing information can be found on KFC Singapore’s website.

THE BIG REVEAL OF A KEY SECRET

One particular #KFCInsider secret to be revealed is the preparation of its signature Original Recipe chicken; how each piece of chicken is painstakingly breaded and fried to timed perfection in custom-made pressure-cookers. Adhering strictly to KFC’s founder, Colonel Sanders’, unique “7-10-7” breading technique, all Original Recipe chickens are hand-breaded in an exact sequence with its secret recipe of 11 herbs and spices. This is exactly how KFC chicken is freshly prepared in-store every day, the Colonel’s way.

kfcinsider01

Colonel Sander’s “7-10-7” unique breading technique:

  • Chicken pieces are ‘rolled’ 7 times in a basket after being cleaned and rinsed, to remove any excess moisture.

  • The chicken pieces are tossed in the breading flour 10 times, using a ‘scoop and lift’ motion.

  • Then, it is pressed into the breading flour 7 times, to ensure the ideal flour-to-chicken coating ratio on each piece.

Each piece of chicken is then placed onto layers of stainless steel clamshell baskets in a planned layout before being pressure-cooked to golden perfection. The precise “racking” layout was a special design by Colonel Sander himself, after countless attempt, for frying a perfectly cooked KFC chicken. This special layout is to ensure no overlapping of chicken pieces and allow different parts of the chicken, such as breast meat and a drumstick, to be cooked evenly at the same time, retaining its juiciness.

The result is a perfectly succulent piece of Original Recipe chicken made with love, craft and science, as well as that unmistakable finger lickin’ good taste which is consistent across all KFC restaurants.

THE NEW KFC SINGAPORE APP

KFC Singapore has also stayed relevant by introducing dine-in and takeaway ordering options, apart from delivery, to the KFC Singapore App in November 2018 (available for download via the Apple Store, Google Play and Samsung Galaxy Store). Customers can now beat the queue and make an advance order at their preferred KFC restaurant, even before they arrive, or order from the comfort of their seats, allowing a minimum waiting time and absolute freshness upon order.

FACT SHEET

Restaurant name: The Tank @ KFC Tampines Mall
Address: KFC @ Tampines Mall, #01-47, 4 Tampines Central 5, Singapore 529510
Opening hours: Daily   8.00am to 10.00pm
Payment modes: Cash, NETS, Visa, and Mastercard
Seating capacity: 85
Nearest parking: Tampines Mall
Instagram: https://www.instagram.com/kfc_sg/ 
Facebook: https://www.facebook.com/KFC.SG/ 
Hashtag: #KFCsg #KFCInsider

ABOUT COLONEL SANDERS

Before KFC, Harland Sanders was a proud owner of a restaurant called ‘Sanders’ Court and Café’, located across the street from a busy highway gas station in Kentucky, USA. During that time, he served home-cooked food to truck drivers and vacationers on road trips. The food was so good that his restaurant became a destination instead of a pit stop. Only at the age of 65, after reaching retirement age, Colonel Sanders devoted himself to franchising KFC throughout North America.

Colonel Sander’s signature blend of 11 herbs and spices took over 1000 tries to perfect, due his relentless determination to create the best home-made fried chicken with no short cuts. The secret recipe is, to this day, kept locked at all times in a vault in KFC’s headquarters in Kentucky, USA. To ensure no one company has the full recipe and in order to keep its exact components a secret, two separate companies blend halves of the ingredients beforehand. Ultimately, the halves are married into the well-loved and mysterious spice mix that we all know and enjoy today.

ABOUT KFC SINGAPORE

Kentucky Fried Chicken Management Pte Ltd is the leading quick-service restaurant chain in the chicken category in Singapore. KFC is renowned for serving its customers delicious, complete family meals at affordable prices. The first KFC restaurant in Singapore was opened in 1977, and there are now 85 restaurants island-wide.

KFC a.m. was introduced in November 2007 and is now served at 67 of its restaurants. The company also provides KFC Delivery as part of its commitment to meet the needs of consumers. There are more than 19,400 KFC restaurants in 120 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)

To find out more about KFC in Singapore, please visit www.kfc.com.sg.

For media enquiries, please contact: 

Sixth Sense PR

Tanya Pillay
DID: (65) 6423 0096  
HP: (65) 9099 1160
Email: tanya@sixthsense.com.sg


Noelle Tan
Tel: (65) 6423 0096  
HP: (65) 9873 9631
Email: noelle@sixthsense.com.sg 

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