London, 11th May 2021 - Blissful faces when enjoying that first bite. Marriage proposals around a Bargain Bucket. Getting inked with a Colonel Sanders tattoo.
It’s undeniable – nothing else hits quite the same spot as KFC. Many have tried, some have come close, but ultimately there’s nothing quite like those 11 herbs and spices. There just isn’t.
The irresistible taste of KFC’s Original Recipe makes its fans do some pretty crazy things – and no other fried chicken pretenders can inspire this level of fandom. Which is why, today, KFC is launching a brand-new campaign with Mother, titled ‘Your Chicken Could Never’, which showcases the unbridled passion the Colonel inspires amongst people up and down the land.
And it’s a mutual love, as KFC makes clear throughout.
The TV creative, debuting tonight as part of ITV’s BRIT Awards coverage, features a cross-section of fans all showing their love for KFC. It includes everything from those 999 calls when KFC ran out of chicken, to people parading their home-made KFC merch, all set to the Barry White classic, You’re The First, The Last, My Everything.
Some edits of the ad will also see the return of the brand’s beloved tagline, It’s Finger Lickin’ Good – one year after it was temporarily dropped from advertising in the UK. With restaurants across England set to reopen for indoor seating next week, KFC couldn’t wait a moment longer before being reunited with its slogan.
Jack Hinchliffe, Marketing Director at KFC UK & Ireland comments: “We wanted this campaign to celebrate each and every one of our fans. They have been unwavering and constantly show us their dedication in wonderful ways. We really do love you too x.”
Hermeti Balarin, partner at Mother, added: “No other brand conjures up this level of adoration, so it was about time we compiled it all into one feel-good package. Here’s to the fans.”
The campaign will run from today in TV, radio, digital and social.
freuds – KFCPressoffice@freuds.com
Client: KFC UK & Ireland
Campaign: Your Chicken Could Never
TV Director: Rich Hall
TV Production: Riff Raff
In 1952 Colonel Harland Sanders opened the first KFC restaurant in Utah. Since then, his perfectly crafted Original Recipe chicken and its secret recipe of 11 herbs and spices has become famous all over the world, and today we have over 900 restaurants across the UK and Ireland.
The Colonel was all about doing things the right way. That means our chicken is delivered fresh from farm to restaurant in 48 hours. It’s prepared carefully by hand in-restaurant by trained cooks, using the very best chicken reared to strict welfare standards. In July 2019 we took the next big step in our welfare journey and signed up to the Better Chicken Commitment, a set of six criteria that have been designed to improve the lives of all chickens within the KFC supply chain, by 2026. That’s what makes our food so finger lickin’ good.
The right way also means serving fresh proper food, packed with flavour. So, we’ve worked hard to make nutritional improvements across our menu, so our fans have as much choice as possible, and we’ve committed to removing 20% of calories per serving by 2025.
The Colonel also believed in feeding promise, wherever it’s found. So that’s why we invest heavily in the development and careers of our 27,000 employees – we were the first restaurant to launch an honours degree. And since its 2015 launch, our KFC Foundation has paid out grants totalling £5 million to our charity partners who are passionate about developing and nurturing young people across the country.
To find out more about us visit www.kfc.co.uk, or follow the Colonel on Twitter @KFC_UKI and Instagram @kfc_uki.