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Press Release

KFC U.S. BRINGS BACK THE ICONIC BOWL CUT TO CELEBRATE $3 FAMOUS BOWLS

January 08, 2019

On January 10, New Yorkers can get a free modern-day bowl haircut and gift card to try the craveable comfort food, now available for $3 and in a spicy version

Louisville, Kentucky, January 8, 2019- Kentucky Fried Chicken® is bringing together the best thing to come in a bowl – KFC Famous Bowls® – and the best thing to come out of the 90s – bowl haircuts – to celebrate an abundance of food in a bowl with an abundance of style. This upcoming Thursday, January 10 from 1-5 p.m. EST in Brooklyn, KFC is hosting the ultimate pop-up event to offer consumers a chance to receive a trendy bowl cut in honor of $3 Famous Bowl promotional pricing, as well as the introduction of a new Spicy Famous Bowl.

KFC U.S. BRINGS BACK THE ICONIC BOWL CUT TO CELEBRATE $3 FAMOUS BOWLS
KFC U.S. BRINGS BACK THE ICONIC BOWL CUT TO CELEBRATE $3 FAMOUS BOWLS

With the help of real, actual hairstyle designers, KFC created five stylish, modern-day takes on the bowl cut hair style, a look that's having a modern moment. And now KFC wants to make people (and their bowl cuts) KFC Famous. New Yorkers or visitors to the Big Apple can sign up for a time slot to get their very own bowl haircut at Ludlow Blunt (85 N 3rd St, Brooklyn, NY 11249) at kfcfamousbowlcuts.com. Limited time slots are available from 1-5 p.m. on Thursday, January 10; walk-ins will be accommodated as availability allows.

Participants will receive a gift card for a KFC Famous Bowl and have the opportunity to be photographed with their new 'do for a chance to be featured on KFC's Twitter channel. Outside of New York? Show this digital lookbook to your stylist, let them work their magic and share your KFC-inspired bowl cut with us on Twitter using #KFCFamousBowlCuts for your chance to be made KFC-famous on social.

"I can't believe we are actually selling a pound of delicious food for just $3, and I also can't believe bowl cuts are making a comeback, but here we are," said Andrea Zahumensky, KFC U.S. chief marketing officer. "So naturally we're offering KFC-ified Famous Bowl Cuts to anyone who wants to be as famous as our Famous Bowls."

KFC Famous Bowls, a customer favorite, combine some of KFC's most iconic and craveable ingredients into one delectable, affordable and hearty dish, offering a whole pound of food for just $3 through January 27 (price and participation may vary, tax extra). Starting with a foundation of creamy mashed potatoes and homestyle gravy, the KFC Famous Bowl is layered with sweet corn, bite-sized pieces of crispy KFC popcorn chicken and a blend of shredded cheese.

The new Spicy Famous Bowl offers all of the delicious ingredients of the classic Famous Bowl, plus KFC's popular Nashville Hot sauce. KFC Famous Bowls are made fresh to order at participating KFC locations nationwide. To find your nearest KFC location, please visit www.KFC.com.

About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain. KFC specializes in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Tenders, Hot Wings™, Go Cups, KFC Famous Bowls®, Pot Pies, freshly hand prepared chicken sandwiches, biscuits and homestyle side items. There are over 22,000 KFC restaurants in over 135 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE:  YUM). For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram (www.instagram.com/KFC).

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© 2020 Yum! Ltd. All rights reserved. The KFC name, logos and similar signs are registered trademarks of Yum! Ltd.