KFC Malaysia Initiates 50th Year Celebration With The Unveiling Of An Immersive ‘kentucky Town’ Experience

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KUALA LUMPUR, 4 JULY 2023 – KFC is proud to announce the grand opening of 'Kentucky Town' in Malaysia, marking its golden jubilee in the country. This immersive experience promises fans and followers an extraordinary opportunity to engage with the iconic brand like never before.

Located at the Sunway Pyramid blue concourse, Kentucky Town will captivate visitors for seven days of fun, starting from 4th July 2023 untill the 10th July 2023. To kick off the festivities, the first day of Kentucky Town will be an exclusive treat for registered KFC app users. Every day from 10am to 10pm attendees will be transported into a world of wonder, brimming with thrilling attractions, unique dining experiences, exhilarating runway shows, lucky draws and much more.

Since its inception in 1973 on Jalan Tuanku Abdul Rahman, KFC has evolved to a nationwide chain of 770 restaurants across Malaysia. In honour of its fifty-year journey and the enduring relationship it shares with its loyal customers, Kentucky Town is designed around the theme of friendship, offering a range of experiences meant to be shared. Everything from the Friendship Tunnel to the Friendship Tub and the Wedges Dining Experience have been designed to immerse visitors in the spirit of camaraderie.

“KFC is a brand that is woven into the fabric of Malaysia and has been a part of it for five decades. We are very grateful to all our customers over the generations for letting us into their lives which is why we want to celebrate this special anniversary with them”, said Premnath Unnikrishnan, Chief Marketing Officer of KFC Malaysia.

Venturing into Kentucky Town, visitors will have the exclusive opportunity to savour limited time delicacies that have never been available in Malaysia. Mouthwatering delights such as ghost pepper drumettes, Korean cheesy paper wrap, Zinger fire ice cream, and waffle sticks with Kit Kat spread, are just some of the many offerings which will tantalize taste buds and leave a lasting impression.

An integral part of the township's launch is the unveiling of KFC's collaboration with Malaysia's renowned streetwear brand Pestle and Mortar, along with the esteemed comic artist Ujang, to create exclusive merchandise commemorating KFC's 50th year in Malaysia. Both brands epitomize the Malaysian spirit in their unique ways, resonating with people from all walks of life and generations, much like KFC itself.

Unnikrishnan also shared his excitement about the collaboration, stating, "The distinctive style of Pestle and Mortar combined with the iconic artwork of Ujang results in merchandise that not only reflects current trends but also showcases Malaysian identity. The streetwear collection is not only visually appealing but also comfortable, making it more than just a collectible item."

“Unforgettable experiences are at the heart of Kentucky Town, with every aspect thoughtfully curated to leave a lasting impression on visitors. KFC aims to create an enduring memory that will entice them to return, time and again, for the exceptional dining experience the brand is known for,” he said. The launch of Kentucky Town is just the beginning of a series of events lined up to celebrate KFC's Golden Jubilee in Malaysia. Fans and followers can stay updated on the latest news and developments through KFC Malaysia's Facebook and Instagram pages, as well as their dedicated website at https://kentuckytown.kfc.com.my/#home.

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About QSR Brands (M) Holdings Bhd (QSR Brands):

A franchisee of over 850 KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia, QSR is also the operator of Pizza Hut in Malaysia and Singapore, with more than 500 restaurants and delivery concepts in Malaysia and Singapore. In addition to its restaurant operations, it is extensively involved in breeder and contract broiler farming, hatchery, poultry production, and processing as well as a host of ancillary businesses including baking, commissary, and sauce production. This makes QSR the first and only fully integrated food operator in Malaysia. QSR Brands and its subsidiaries guarantee full halal compliance to customers in all the Group’s markets. Every aspect of the food manufacturing process follows strict controls and accepts only certificates recognised by the Department of Islamic Development Malaysia (JAKIM) and strictly adheres to MS1500:2009.