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Press Release

KFC is on the hunt for South Africa’s next hottest young talented Social Heat Makers

June 04, 2021

Opportunity to be a content creator for the brand as it celebrates 50 years in South Africa and other prizes valued at over R50 000 up for grabs

JOHANNESBURG – June 4, 2021 – To celebrate the launch of its limited edition Zinger Nuggets, KFC South Africa is looking to support and elevate young content creatives in Mzansi and inspire them to ‘bring a lil’ heat to their feeds’

South Africa’s biggest fast-food brand is offering three aspiring Social Heat Makers the opportunity to use their hot content skills, with the new Zinger Nuggets as their muse, to stand a chance to be a social content creator for two upcoming KFC campaigns. To enter the challenge fans must show they can ‘bring a lil heat to their feed’ by featuring the NEW Zinger Nuggets in their own hot social content (videos, photos, Boomerangs etc.) and post on any social platform (Twitter, Tik Tok, Instagram or Facebook) tagging KFC South Africa and the hashtag #Bringalilheat.

The three selected Social Heat Makers will receive a contract with KFC to create social content for two of their upcoming campaigns worth R40 000, a content creator starter kit worth R10 000 including a new phone, tripod, and light stand. Each winner will also be supported by KFC to publicly profile their personal brand including a YFM radio interview and social media exposure on the KFC South Africa platforms. The three social creatives will also receive a mentorship with George Mnguni aka Okay Wasabi, the talented social storyteller who has paved his way to becoming one of the country’s most loved YouTubers and content creators.

Okay Wasabi has partnered with KFC to help spread the word about the challenge with fans and to assist in judging the creative social entries. He will also be sharing his hot tips on creating great social content on his channels and once selected, will personally give the three new Social Heat Makers all the knowledge he has gained working in the industry.

As the new Zinger Nuggets certainly ‘Bring a lil heat’, fans can enter the challenge between the 28th of May and 20th of June 2021.

With the growth of South Africa’s social media influencer industry estimated to be over R1 billion with predictions of growth in 2021, there is loads of opportunity in this content creator market. There is an abundance of untapped creatives amongst our nation’s youth, who only need a springboard to showcase their skills. Instead of offering a handout, KFC wants to offer a hand up to help kick start the careers for three young creatives.

What’s more, to help fans create heat-fueled entries for their #Bringalilheat challenge, KFC will be opening the doors to the Zinger Lil Heat Studio at The Zone in Rosebank. The social studio is designed as a content creator's playground with specially curated hot social content sets that fans can use to create their entries. The studio will be open to all eager creators who want to get innovative with Zinger Nuggets and everyone that visits the studio and shares their entries will receive a free Zinger Nuggets as inspiration to ‘Bring a lil heat’. Aspiring creatives who are keen to seize the opportunity to work with KFC and possibly get a chance to meet Okay Wasabi and other great Social Heat Makers, can visit the Zinger Lil Heat Studio during The Zone’s trading hours between Friday – Sunday (11th-13th June), on Youth Day (16th of June) and Friday – Sunday (18th - 20th of June). For those future Social Heat Makers outside of Jozi, KFC challenges to you to use your imagination and social skills to show them that you have the flame for fame and the fire to set social feeds ablaze.

From Chief Marketing Officer of KFC Africa, Dhruv Kaul: “This year we are all about celebration as we celebrate 50 years in South Africa. We have sent South Africans on a goldrush, and we have rewarded creativity with our Mother Day’s Filmer.tv outreach. Now we are upping the ante as we celebrate innovation, youth talent and the spirit of creativity. We have always been a brand that believes in unlocking potential and South Africa’s youth are the masters of using social platforms as self-expression canvases. Through our ‘Bring a lil heat to your feed’ challenge we want to offer them a playground and platform to help ignite their creative careers with the opportunity to showcase their skills.”

If you think you have the social skills as KFC’s next Social Heat Maker then grab a box of their NEW Streetwise Zinger Nuggets and get posting before 20 June 2021. Make sure to tag KFC and #bringalilheat on your posts to enter and if you’re in need of a lil’ heat inspiration, visit the KFC team at the Zinger Lil Heat Studio at The Zone. For more information keep an eye on KFC’s and Okay Wasabi’s social platforms.



Editors Notes:

How to enter KFC’s ‘Bring a lil heat to your feed’ challenge to win a content creation contract as KFC’s next Social Heat Makers worth over R50 000:

  • Create your own social content (video, images, GIFs, boomerangs etc) with the new Zinger Nuggets (Zinger Nuggets must phycially be in the video or can be creatively introduced graphically etc.)

  • Post your content on any social media platform (Twitter, Tik Tok, Instagram or Facebook)

  • Tag @KFCSA on Twitter, Tik Tok or Facebook and @KFCSouthAfrica on Instagram and use #bringalilheat to tag your content

  • Content posted must not use music or content that has rights owned by another third party without paying for the rights to use the assets.

The Zinger Lil Heat Studio Opening Times:

  • Friday 11th June 9am - 7pm

  • Saturday 12th June 9am - 7pm

  • Sunday 13th June 10am - 5pm

  • Wednesday 16th June 10am - 5pm

  • Friday 18th June 9am - 7pm

  • Saturday 19th June 9am - 7pm

  • Sunday 20th June 9am - 5pm

New Zinger Nuggets TVC: https://www.youtube.com/watch?v=9HJrOpArHOk

About KFC

KFC has been in South Africa for over 50 years and has over 960restaurants across the country. The first KFC restaurant to open in South Africa was in 1971 in Orange Grove, Johannesburg. KFC’s Original Recipe® Chicken was first made by Colonel Harland Sanders in 1940 when he perfected his secret recipe of 11 herbs and spices at his restaurant in Kentucky. Today, KFC is the world's most popular chicken restaurant, still preparing our chicken with the Colonel’s secret recipe to his exact standards. Every KFC restaurant follows the same global processes and procedures to make sure that our customers get great tasting food, every time.


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Website: https://order.kfc.co.za

KFC App (apple) https://apps.apple.com/za/app/kfc-south-africa/id1459635152

Release distributed on behalf of Suhayl Limbada of KFC Advertising South Africa

By Refiloe Mononela PR Consultant from Bonfire Media 

For interviews, imagery and more information please contact refiloe@bonfiremedia.co.za | 0837997492

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