Press Release


February 01, 2022

KFC® and Pillow Pets® team up to create the KFC Chicken Sandwich Snuggler – a limited-edition larger-than-life chicken sandwich pillow

February 1, 2022 – LOUISVILLE, Ky. – Chicken sandwich lovers rejoice – KFC just announced its biggest sandwich yet, and it's stuffed! Starting today, you can order the limited-edition largerthan-life KFC Chicken Sandwich Snuggler exclusively on PillowPets.com for $99.99 while supplies last.* You read that right, KFC has created a giant, nearly three-foot KFC Chicken Sandwich stuffed pillow plushie just in time for the season of love.

1 KFC Chicken Sandwich Snuggler

The KFC Chicken Sandwich Snuggler is a delicious twist on 'KFC's best chicken sandwich ever,' and the perfect gift for those craving something cuddly, and quite frankly, a little bit outrageous, in the best way possible!

The KFC Chicken Sandwich, which was introduced nationwide in January 2021 and quickly became a fan-favorite, was the inspiration behind this partnership with Pillow Pets.

Pillow Pets is known for creating fun and functional stuffed companions made of high quality, super soft plush fabrics that bring a sense of comfort and nostalgia to all age groups, and the KFC Chicken Sandwich Snuggler is no exception. Only a limited number of KFC Chicken Sandwich Snugglers are available for purchase. Once they're gone, they're gone!

So, whether you're single and snuggling solo or cozying up with your partner or closest friends for a night in, the KFC Chicken Sandwich Snuggler has the versatility to be the perfect napping accessory. Enjoy a snuggle after sinking your teeth into a KFC Chicken Sandwich meal or spice up any room in your home (trust us, it's impossible to miss).

And while this chicken sandwich pillow looks so tasty that you'll want to take a bite, it doesn't actually taste like the real KFC Chicken Sandwich, which features a double-breaded, Extra Crispy™ chicken breast filet, buttery brioche bun, thick pickles, and the perfect amount of Colonel's real mayo or spicy sauce.

"We set a new standard for modern comfort food with the introduction of our KFC Chicken Sandwich last year," said Nick Chavez, chief marketing officer, KFC U.S. "Now fans can snuggle up with the sandwich they love the most thanks to our KFC Chicken Sandwich Snuggler!"

To enhance your cozy cuddling experience with your KFC Chicken Sandwich Snuggler, you can enjoy two new mouthwatering KFC Chicken Sandwich meal deals on the KFC app and KFC.com:

  • The Sandwiches and Sides meal is served with four KFC Chicken Sandwiches and the choice of your favorite two large sides.**

  • Spoil your closest friends with the Sandwiches and Tenders meal, which includes four KFC Chicken Sandwiches, six Extra Crispy™ Tenders, two large sides, four biscuits, and a half-gallon beverage bucket.**

*Plus tax. Shipping time could vary based on location and availability.

**Available for a limited time only on kfc.com and the KFC app. Prices, participation, and product may vary.

About KFC

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain. KFC specializes in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Tenders, Hot Wings®, KFC Famous Bowls®, Pot Pies, freshly hand prepared chicken sandwiches, biscuits and homestyle side items. There are more than 26,000 KFC restaurants in over 145 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on FacebookTwitterInstagram and Tik Tok.

About Pillow Pets

Since 2003, Pillow Pets plush folding stuffed animals have been bringing joy, comfort and smiles to all ages. Made of high quality, super soft plush fabrics, Pillow Pets are both fun and functional and make the most precious snuggle pal for you or your loved one. The concept for the snuggly companions was the brainchild of a San Diego-based mother of two, who had grown tired of picking up stuffed animals strewn across her children's rooms. An ideal naptime companion – not to mention a comforting partner on road trips or airplane rides – Pillow Pets plush folding stuffed animals are anything but just another stuffed animal. These unique creations start out as a plush pet during the day, and then unfasten to become a pillow for reading, watching television, or studying at night. Super soft, parent approved, fun and functional, high quality plush designs that last through childhood and beyond.

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