June 10,2020, Johannesburg, South Africa -As South Africa continues to tap into our resilience as a nation during this challenging period, KFC and Cricket South Africa (CSA) are thrilled to announce the renewal of their partnership to keep the Protea fire burning by investing in the sport of cricket. The renewal of the formidable partnership that started just over a decade ago sees KFC retain its position as the title sponsor of the T20 internationals with CSA, official partner to the Proteas and official sponsor of the flagship, KFC Mini-Cricket program.
While the COVID-19 pandemic crisis continues to redefine life as we know it; South Africans will also face the socio-economic challenges that will come as a result of it. Amidst such uncertainty, KFC acknowledges its role as a pillar of the South African sporting community by showing unwavering support of South African Cricket, a sport that continues to unite us all.
“KFC believes sport is a great catalyst to truly unite and give hope. As a brand that operates in communities all over SA and one that is passionate about investing in those communities, it is paramount that we are part of the solution,” said Dhruv Kaul, Chief Marketing Officer of KFC South Africa.
“We are aware, more than ever, that sport also remains a major contributor to economic and social development in this beautiful country. We continue to be proud of the partnership with one of South Africa’s most loved sports. In this next chapter, we look forward to continuing the growth of one of the biggest sporting grassroots development programs, partnering with our Proteas team and their fans at T20 International matches and supporting national cricket at the highest level,” concludes Kaul.
“CSA is delighted about this decision by KFC and we are excited for the sport of cricket and its development that this strategic partnership with KFC is being extended. We are particularly excited that our continued association with a strong brand like KFC will further advance the game of cricket and help to unearth new talent for the overall purpose of ensuring the sustainability of our cricket pipeline structures”, said Jacques Faul, Acting Chief Executive Office for Cricket South Africa.
The renewed partnership will be for five years and three years, respectively. KFC will also continue being the Protea’s Official Restaurant for the next five years.