August 4, 2020, Johannesburg, South Africa– KFC is recognizing and fueling the spirit of Mzansi’s young entrepreneurs who during these difficult, unprecedented times have turned lifehacks into real business opportunities. True to the brand, KFC – through the launch of their Crunch Sliders, the new on-the-go snack – are using the opportunity to truly reward these Hack-A-Preneurs!
“South Africans are resilient in the face of adversity and this initiative aims to celebrate that! The initiative seeks to reward and uplift those young Hack-A-Preneurs with a creative pulse, the people bursting with energy and those looking to unlock new opportunities,” says Nolo Mohope, KFC Marketing Manager.
Using the new KFC Crunch Sliders on-the-go snack as a platform, KFC is identifying up-and-coming innovators, hustlers and hard workers on social media with the goal to reward one Hack-A-Preneur with a cash injection of a R50 000. The runner up will get R30 000 and third place R20 000. This amazing prize includes a business coach for three months and mainstream media publicity business profiling opportunities.
“This brand-new Crunch Slider snack remains the catalyst in recognizing and fueling those who are always on-the-go to. There is no better time than now to harness the spirit of this product to empower and uplift those people that are making a difference, not only for their own lives, but for the many lives that their passion and innovations will impact. Entrepreneurship in South Africa is alive and well and we want to celebrate, support and reward that!” continues Nolo.
“Most importantly however, for us it is about recognizing the ones who are constantly pushing through adversity, but rarely get the recognition and support they deserve – and we are on a journey to do just that using our own platforms as a means to celebrate and access these individuals," concluded Nolo.
KFC will continue searching for these entrepreneurs who are ‘hacking-life’ in different areas as we journey to crown the ultimate Hack-A-Preneur - authentically impacting and elevating a young South African entrepreneur.
Stay tuned to the @KFCSA Twitter page for more on the KFC Hack-A-Preneur competition.
For More Information:
Follow @KFCSA on social media to join the #HackApreneur #SnackHack conversation and join the evolution that fuels the undying spirit to hack this thing called life.
More About the Product:
The delicious bite-sized snack was launched on 14 July 2020 at a very crunchy price point of R29.90. Two flatbreads folded around a bed of crisp lettuce and a split crunch fillet, one served with Colonel dressing and the other with tangy dressing, making it the perfect snack for those who are constantly on the move.
Manifesto for Hack-A-Preneur
Those with the creative pulse that is the blood life of survival.
Those who respond to the beat of their drum.
“impossible”, “not-doable” and “cannot” isn’t part of their vocab…
They personify the term; #PushaPandaPlay.
Forget about the roads less travel… they only speak of new paths conquered and new routes discovered.
Innovation is the lifeline and agility is the fuel that keeps them going, that keeps them defining.
The hustle so pure — it’s ignited to life through work, passion and resourcefulness made visibly
They don’t seek handouts but an opportunity.
See — they define the term; a window of opportunity!
Armed with passion, vigour, drive and ambition so loud to execution.
Bursting at the seams with energy that spells out — on-the-go to make my dreams possible.
Chasing the only the freshest expression of self through their hustle…
But above all - they are the ones in search of all that fuel their engine as they keep their eyes firmly on the price.