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Press Release

KFC AND SFERA EBBASTA START A PARTNERSHIP FOR THE LAUNCH OF " FAMOSO”

November 19, 2020

FROM NOVEMBER 20 AVAILABLE THE “FAMOUS MENU” BY SFERA EBBASTA AND LIMITED EDITION MERCHANDISE

Milan, Italy, November 19- KFC and Sfera Ebbasta will partner together for the launch of the artist's new album, “Famoso”. From November 20 you can buy menu items composed by the artist himself with his favorite products, the “famous Menu” by Sfera Ebbasta. On the Sfera Ebbasta website there will also be the exclusive limited edition merchandise that combines the most famous fried chicken brand in the world and the king of Italian trap.

The link between Sfera Ebbasta and KFC has its origins in the United States where most of the artist's new album, will be released on November 20. Between recording studio sessions and long nights spent writing ball Ebbasta discovered the famous KFC chicken.

“I am very happy of this collaboration because during the months he spent in the United States, to write the Famous it happened to me more times to eat KFC with my friends and it's like I brought home a beautiful memory of a moment full of satisfaction,” says Ball Ebbasta “I really like the idea that a kid, like me years ago, today can go to KFC and feel a part of all of this by ordering a Famous Menu”.

“In the wake of recent international collaborations between world music and the great brands we have launched this partnership, unprecedented in Italy, with an artist that speaks to our audience, the young people of generation Z,” Says Paolo Toffano, Marketing Manager of KFC Italy, and adds, “KFC is a brand that is dynamic and self-deprecating, close to its consumers. Trap music is their soundtrack, it fascinates them and marks their emotions. We therefore immediately believed in the partnership with Sfera Ebbasta, a leading exponent of this new music scene that comes out of the Italian borders to also embrace the culture of Overseas, of which KFC is a part.”

The artist has also designed a limited edition merchandise line Sfera Ebbasta for KFC that includes caps, T-shirts, sweatshirts and glasses and is available on the artist's website, where you can also buy the album "Famoso" coming out on November 20: https://www.sferaebbasta.com/kfc/

The project was started with Stardust Spa, a media company created with the aim of connecting brands, music and Talent with large audiences, through innovative content and extraordinary engagement.

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© 2020 Yum! Ltd. All rights reserved. The KFC name, logos and similar signs are registered trademarks of Yum! Ltd.