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Press Release

KENTUCKY FRIED FAB-U-LOUS CRAIG REVEL HORWOOD PARTNERS WITH KFC FOUNDATION FOR RED NOSE DAY

March 15, 2021
The KFC Foundation is launching ‘Get Fried’, a spin on comedy roasts with the help of TV’s king of comebacks, Craig Revel Horwood
Craig also headlines the new partnership between The KFC Foundation and video messaging platform, Stardm all to raise money for Comic Relief. All proceeds from every fry (95% of purchase price) will go to Comic Relief via the KFC Foundation

horwood-partners-with-kfc-foundation-for-red-nose-day

Like your fries extra salty? The KFC Foundation is getting funny to raise money this Red Nose Day by launching Get Fried to raise funds for Comic Relief.

You’ve heard of a comedy roast. Now, for the first time ever, KFC has launched the comedy ‘fry’, where famous faces are coming together to fry fans and raise money for Comic Relief in the process. And who better to lead the way than TV’s king of comebacks, Craig Revel Horwood. Don’t cha cha cha think this would be fab-u-lously funny, darling!

The King of the Dancefloor turned into King of the Drive Thru when he visited his local KFC to practice his puns and jokes on unsuspecting guests. Craig welcomed drivers to the window and showed us why he’s the best in the business…

And now, fans can get involved from home too as KFC’s Get Fried launches across video messaging platform, Stardm. That’s right, you can purchase a light-hearted comedy fry for anyone in your life, be it your mates or your mum, direct from the Stardm website.

And it’s not just Craig who’s ready to fry on demand. We’ve got a whole coop lined up to create your personal fries, including Dom Joly and Bez from the Happy Mondays. Fries start at £20, and what’s more, 95% of the money you pay will go to the KFC Foundation who will donate this entire amount to Comic Relief via their partnership with the KFC Foundation, to help young people in the UK fulfil their potential.

Craig Revel Horwood said: ‘It’s a-maz-ing to be part of ‘Get Fried’ to raise money for the KFC Foundation and Comic Relief. I loved frying so many of you in person last week and encourage everyone else to get involved to ‘fry’ their friends all in aid of Red Nose Day.’   

So, all you’ve got to do to fry your friends this Red Nose Day is visit www.stardm.me/getfried, pick your celebrity frier and tell them what they need to know to create the perfect message. We’ll sort the rest.

And just so you know, KFC aren’t drawing the line there to celebrate Red Nose Day. Between 15th – 19th March KFC will also be upping their donation to Comic Relief from 5p to £1 for every sharing bucket bought and you can look good and do good as  10% of proceeds from all merch sales at www.kfcshop.co.uk go straight to Comic Relief.

 

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For more information and photography please contact:
E:  kfccampaigns@freuds.com

About KFC:

In 1952 Colonel Harland Sanders opened the first KFC restaurant in Utah. Since then, his perfectly crafted Original Recipe chicken and its secret recipe of 11 herbs and spices has become famous all over the world, and today we have over 900 restaurants across the UK and Ireland.

The Colonel was all about doing things the right way. That means our chicken is delivered fresh from farm to restaurant in 48 hours. It’s prepared carefully by hand in-restaurant by trained cooks, using the very best chicken reared to strict welfare standards. In July 2019 we took the next big step in our welfare journey and signed up to the Better Chicken Commitment, a set of six criteria that have been designed to improve the lives of all chickens within the KFC supply chain, by 2026. That’s what makes our food so finger lickin’ good.

The right way also means serving fresh proper food, packed with flavour. So, we’ve worked hard to make nutritional improvements across our menu, so our fans have as much choice as possible, and we’ve committed to removing 20% of calories per serving by 2025.

The Colonel also believed in feeding promise, wherever it’s found. So that’s why we invest heavily in the development and careers of our 27,000 employees – we were the first restaurant to launch an honours degree. And since its 2015 launch, our KFC Foundation has paid out grants totalling £5 million to our charity partners who are passionate about developing and nurturing young people across the country.

To find out more about us visit www.kfc.co.uk, or follow the Colonel on Twitter @KFC_UKI and Instagram @kfc_uki.

About Comic Relief:

Comic Relief raises money to support people living incredibly tough lives. Through humour and stories of hope, we’ve shown that people can make a massive difference. We fund hundreds of amazing organisations who are working on the ground to support the most vulnerable people and communities in society including many of those hardest hit by the coronavirus crisis. This includes vulnerable children and young people, people who are homeless or who have been forced to flee their homes, women and families at risk of domestic abuse and those struggling with existing or new mental health problems.

For information about Comic Relief and the work it carries out, please visit www.comicrelief.com

95% of the purchase price of each fry will go to the KFC Foundation who will donate this entire amount to Comic Relief. Comic Relief is the operating name of Charity Projects, registered charity 326568 (England/Wales); SC039730 (Scotland)

About Red Nose Day 2021:

  • Red Nose Day is back on Friday 19th March 2021 and will aim to bring the UK together to show just how powerful humour can be through the toughest of times 

  • The theme of this year’s Red Nose Day is Funny is Power – the campaign is all about empowering people to do good through humour, fun, and laughter. We want to show how funny can be so much more than we think, and even the smallest action can have an impact when we are all united as a force for good

  • It has never felt more important to raise smiles and money for those who are struggling more than ever, as the continued impact of COVID-19 brings unprecedented challenges to many. 

  • Money raised by Red Nose Day this year will help tackle issues including homelessness, hunger, domestic abuse, and mental health problems, all of which have been exacerbated by the covid-19 pandemic, in the UK and around the world. 

  • Visit https://www.comicrelief.com/rednoseday or follow @ComicRelief on social media for the latest Red Nose Day content, news and information

  • Red Nose Day is an initiative of Comic Relief

About StarDM:

STARDM is a social marketplace that allows entertainment stars to connect with their fan bases through the 3 pillars of their business; message, subscribe and live which are all available on this easy-to-use platform. Direct messages are a fun, interactive service which allows fans to interact with their favourite celebrities through personalised messages and live videos. Subscription allows fans to watch exclusive monthly content from your favourite celebrities spanning a wide variety of sectors including filming, educational masterclasses and much more. STARDM gives fans the chance to engage and communicate with the biggest stars in the world whilst removing barriers such as geography and accessibility, making it the go to platform for ‘stars’ moving forward in 2021. STARDM is uniquely positioned to intersect the market and become the one stop shop for Talent available anywhere in the world.

Siena Hocking 
Associate 
1 Stephen Street | London | W1T 1AL 
E:  siena.hocking@freuds.com 
W:  www.freuds.com

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