JUNE 12 ALSO MARKS THE RAPID RESTART OF BRAND DEVELOPMENT
June 12, 2020, Milan, Italy– Kentucky Fried Chicken today opens a new restaurant a stone's throw from the Milan Cathedral, in Corso Vittorio Emanuele II at the corner of Via Cesare Beccaria. This is the second restaurant of the brand in the heart of the Milanese city, after the one in via Orefici, and the third in Milan with that of Bicocca Village. The new opening also inaugurates a brand new format designed specifically for urban centers.
The restaurant is managed in franchising by Mauro Tiberti's Original Bucket srl, which also manages the restaurants in Milan via Orefici, in Assago and in San Giuliano Milanese Fashion City Outlet.
"Opening a new restaurant a few days after the end of the lockdown imposed by Covid-19 is a source of pride for us, a concrete signal of restarting the development of the brand in Italy that fills us with energy - says Corrado Cagnola, CEO of KFC Italia - The solidity of our system, the strength of our franchisees and of all the people who work in the restaurants have allowed us to cope with the very hard period that we have all lived and to prepare for a new normal. This opening in the heart of Milan therefore has a special value, also because it employs 25 people: a contribution to employment that we believe is even more significant at this time ".
WALK-THRU, ORDERING KIOSKS, DELIVERY: THE NEWS IN THE LAYOUT
The new restaurant in Corso Vittorio Emanuele II at the corner of via Cesare Beccaria also represents a novelty from the point of view of the layout, which has been designed to fit easily into city centers, in small spaces.
The main elements of innovation are the presence of the ordering kiosks, which become the main product information tool instead of the classic menu-board above the checkouts, and the walk-thru window to order and collect products with the formula take-away, without entering the restaurant.
Since its opening, the restaurant has activated the delivery service (through Deliveroo, Glovo and Uber Eats), which together with the take-away offers customers the opportunity to consume chicken comfortably at home. But of course you can enjoy it, in maximum safety, also in the restaurant, inside the dining room or in the outdoor area: spaces that offer a total of 70 seats.
The new restaurant also features a cafeteria corner, offers free wi-fi and is open every day from 11 to 22:30.
"We are very pleased to double our presence in the heart of Milan and give positive signs of continuity, growth and job opportunities, in a particularly difficult moment globally - says Mauro Tiberti, CEO of Original Bucket srl - The experience that we will offer in the new KFC restaurant will help, we hope, Colonel Sanders' chicken lovers to rediscover the pleasure of seizing, in complete safety, occasions full of taste. A special thanks goes to all my guys and suppliers who in this particular moment have shown an uncommon capacity for sacrifice and adaptation ”.
FROM KFC AN IRRESISTIBLE TASTE FOR A MEMORABLE EXPERIENCE
The irresistible taste of its products is the basis of the memorable experience that KFC wants to offer its customers. With take away, delivery or in the restaurant, all ways are fine to taste the chicken prepared according to the Original Recipe, the famous recipe of Colonel Sanders with a unique taste, thanks to the 11 secret herbs and spices mixed with the flour of the chicken breading . Or the famous Hot Wings, spicy fried chicken wings, and the Tender, fried chicken fillets available in Crispy and Original Recipe versions.
And again the chicken sandwiches, such as Colonel's Burger, with the Original Recipe fillet, the Zinger, in which the protagonist is a delicious chicken fillet with Hot & Spicy breading, Pop Corn Chicken, tender chicken snacks, cooked corn on the cob baked.
And then the chips, the puree, the famous Gravy sauce, other side dishes, salads, desserts and soft drinks available in the free refill formula (the possibility of refilling the glass as often as you want with non-packaged drinks).
Born in the United States in 1930, Kentucky Fried Chicken is today the most famous chain of restaurants serving chicken in the world. It is the reference market leader with over 24,000 restaurants in over 145 countries and employs 800,000 people worldwide. KFC arrived in Italy in 2014 and, with the one in Milan Corso Vittorio Emanuele II at the corner of Via Cesare Beccaria, it now has 39 restaurants in 12 regions. KFC is a company of the Yum! Brands Inc. which also includes the Pizza Hut, Taco Bell and The Habit Burger Grill brands. With more than 50,000 restaurants in over 150 countries, Yum! Brands is one of the largest catering companies in the world. www.kfc.it