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Press Release

IN A YEAR OF UPS AND DOWNS IT'S TIME TO DOUBLE DOWN

October 01, 2020

KFC ANNOUNCES THE RETURN OF ITS LEGENDARY DOUBLE DOWN BURGER 

  • The iconic bunless beast returns to KFC for the first time since 2018

  • Available at KFC restaurants nationwide and exclusively via Uber Eats from 5th October to 15th November 

  • The Double Down features crispy bacon, melted cheese and barbeque sauce, all sandwiched between two succulent Original Recipe chicken fillets

London, United Kingdom, October 1- Goes without saying 2020 has been pretty fowl. We’ve all had a long, hard year… and it’s not over yet.

So over here at KFC HQ, we’ve been plotting and scheming – trying to find ways to bring a little joy to 2020 (it needs it). And we reckon if there’s one thing the nation has been chirping out for, it’s the return of a legendary fried chicken classic.  

Enter KFC’s Double Down – the iconic bunless burger of your dreams. For those in the back, it features crispy bacon, melted cheese and barbeque sauce, all sandwiched between two succulent Original Recipe chicken fillets. 

We’ve got a few options for you: 

  • If you’re a fuss free kinda person then get the Double Down with bacon solo from just £4.99

  • In need of a sidekick? Grab a Double Down meal complete with fries and a drink from £5.99

  • If doubling down isn’t enough, get a Double Down boxmeal with fries, a drink, a side 

    and

     a piece of Original Recipe chicken – priced from £7.49 

Be sure to get yours before it’s gone – simply head down to your local KFC restaurant or visit the Uber Eats app.  

ENDS

For more information and photography please contact:

E:  anna.vandenberg@freuds.com 

T: +44 7884 550 343

About KFC:

In 1952 Colonel Harland Sanders opened the first KFC restaurant in Utah. Since then, his perfectly crafted Original Recipe chicken and its secret recipe of 11 herbs and spices has become famous all over the world, and today we have over 900 restaurants across the UK and Ireland.

The Colonel was all about doing things the right way. That means our chicken is delivered fresh from farm to restaurant in 48 hours. It’s prepared carefully by hand in-restaurant by trained cooks, using the very best chicken reared to strict welfare standards. In July 2019 we took the next big step in our welfare journey and signed up to the Better Chicken Commitment, a set of six criteria that have been designed to improve the lives of all chickens within the KFC supply chain, by 2026. That’s what makes our food so finger lickin’ good.

The right way also means serving fresh proper food, packed with flavour. So, we’ve worked hard to make nutritional improvements across our menu, so our fans have as much choice as possible, and we’ve committed to removing 20% of calories per serving by 2025.

The Colonel also believed in feeding promise, wherever it’s found. So that’s why we invest heavily in the development and careers of our 27,000 employees – we were the first restaurant to launch an honours degree. And since its 2015 launch, our KFC Foundation has paid out grants totalling £5 million to our charity partners who are passionate about developing and nurturing young people across the country.

To find out more about us visit www.kfc.co.uk, or follow the Colonel on Twitter @KFC_UKI and Instagram @kfc_uki.

 

About Uber Eats:

Uber Eats food delivery app is available in more than 120 towns and cities across the UK, including: Aberdeen, Bath, Belfast, Birmingham, Brighton, Bristol, Cambridge, Cardiff, Dublin, Edinburgh, Exeter, Glasgow, Ipswich, Leeds, Leicester, Liverpool, London, Manchester, Newcastle, Oxford, Portsmouth, Reading, Southampton, Swindon, Windsor and York. Using the app, you can order from 17,000+ restaurants with an average delivery time of under 30 minutes.

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© 2020 Yum! Ltd. All rights reserved. The KFC name, logos and similar signs are registered trademarks of Yum! Ltd.