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Press Release

DUST OFF YOUR TUX AND GOWNS AND SLAP ON THE CORSAGE 'COS KFC AND THE RUBENS ARE THROWING 'THE INFORMAL FORMAL' LIVESTREAM GIG FOR STUDENTS GOING WITHOUT THIS YEAR

September 18, 2020

🍗  With formals up in the air or being watered down, KFC and The Rubens are throwing a free livestreamed gig to bring a bit of the party to you

🍗  One lucky Year 12 group will receive FREE KFC for their entire grade to tuck into on the night

🍗  The Rubens are performing in support of youth mental health service ReachOut to shine a light on its free resources for Aussies

Sydney, Australia, September 18–It's been a stinker of a year for students, and as young Aussies head into their final exams, there's a high chance they're going to miss out on a rite of passage they've been looking forward to all year - the Year 12 Formal. While state governments are still working out if they're happening and what they might look like, we do know that if they happen, they'll be very different and a watered-down version.


To give these studious Aussies a chance to kick up their heels at home, KFC and ReachOut are throwing The Informal Formal, with beloved Aussie rock group The Rubens, bringing their bangers live to the lounge rooms of fans around the country

If you're a Formal-less Year 12 student or want to reminisce on your Formal of years gone by, fans are encouraged to get their snazzy formal duds on and tune in to the epic gig on Friday 25 September from 7 pm via the KFC Facebook page.

To provide more than just entertainment, KFC will also be launching a competition for students to shout their entire year 12 class a delicious KFC dinner delivered on the night for a top-notch evening of dancing, singing and Kentucky Fried Chicken. Students can enter via the website from 9am AEST on Monday 21 September running until 9pm AEST on Wednesday 23 September.

The Rubens said: "We're stoked to be working with KFC and ReachOut to put on The Informal Formal gig. Looking back at our own formals, it was a moment to enjoy yourself and mark the end of an era at school, and while so many Aussies can't have their celebrations during this time, we hope this gives them a little bit of a moment to enjoy despite the circumstances. We'll be playing some oldies as well as our newest release 'Time Of My Life'. Tune in, and we'll tune-up."

The virtual concert is also aiming to shine a light on the services of ReachOut and encouraging Aussie youth to take a proactive approach to their mental health. With various restrictions in place across the country over the last few months and with some important milestone events being impacted, keeping your mind happy and healthy has never been more important.

Ashley de Silva, CEO at ReachOut, said: "By partnering with KFC and The Rubens we hope The Informal Formal will give young people across Australia a moment to celebrate but also to check in with themselves and others during a time that can be tough even in non-COVID-19 circumstances. Whatever life throws at you - from exams to isolation, free mental health support is available 24/7 at ReachOut.com".

Kristi Woolrych, CMO at KFC Australia, commented: "With most Year 12s unable to attend the special moment that is their end of year school Formal, we are excited to be working with The Rubens and ReachOut to put on 'The Informal Formal'. While nothing can replace attending the formal in person, hopefully, this brings some light relief to Australians across the country during these unusual times. We know that live music is a fantastic way to raise spirits and give a bit of a boost and we hope that the Informal Formal can provide a bit of fun to those who are doing it tough – especially the Year 12 students heading into exams."

Fans can tune in to the livestream with The Rubens on Friday 25 May at 7pm AEST on KFC's Facebook.

ReachOut is a free digital mental health service that helps young people with whatever life throws at them. ReachOut has articles, videos and tips to help young people when it comes to looking after their mental health all available free and 24/7. ReachOut also has safe and established online peer support forums where young people can share what's happening to them and provide support for others in the community.

 

-ENDS-

 

Media Enquiries:

Tom Fogarty @ Ogilvy PR

Sophie McIntosh @ Ogilvy PR

For more information about KFC, please visit www.facebook.com/KFCAustralia or http://www.kfc.com.au.

Mental health support options: 

  • ReachOut.com

  • Lifeline - 13 11 14

  • Kids Helpline - 1800 55 1800

  • Make an appointment with your GP

 

About ReachOut
ReachOut is the most accessed online mental health service for young people and their parents in Australia. Their trusted self-help information, peer-support program and referral tools save lives by helping young people be well and stay well. The information they offer parents makes it easier for them to help their teenagers, too.


ReachOut has been championing wider access to mental health support since they launched their online service more than 20 years ago. Everything they create is based on the latest evidence and is designed with experts, and young people or their parents. That's why ReachOut is a trusted, relevant service that's so easy to use. Accessed by more than 2 million people in Australia each year, ReachOut is a free service that's available anytime and pretty much anywhere.

 

About KFC
KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global quick service restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin' good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 22,000 restaurants in more than 135 countries and territories around the world. For more information, visit www.kfc.com.au

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