MILAN, September 27, 2021 – A new irresistible temptation stemming from the creativity of Colonel Sanders: the Kiss Burger, now available in all KFC restaurants in Italy, is a chicken sandwich prepared according to the Colonel's original and secret recipe topped with double cheddar cheese, crunchy bacon and two delicious onion rings. Enjoy every bite with the passion of a kiss because pleasure knows no obstacles…not even when topped with onions!
The Kiss Burger campaign created by Freeda Media and planned by Simple Agency will air in Italy from Sept. 30 through October 17. In the advertising film, Colonel Sanders talks about the new burger in all its delicacy: a sandwich that brings you closer, that unleashes passion for kisses in couples of all ages, ethnicities and sexual orientations.
“The launch campaign of the new burger plays with the cliché of the onion, which could turn people away after eating it. But Colonel Sanders' recipe is so good that it has the opposite effect: every bite of the sandwich triggers the desire to share and rediscover the pleasure of being together,” says Paolo Toffano, Head of Marketing & Communication at KFC Italia.
“Once again we wanted Colonel Sanders as the protagonist of the commercial. He is the best testimonial for the message we want to continue to share: at KFC we are all the same and invited to enjoy the chicken, the atmosphere, the sharing and welcoming experience that we offer in our restaurants. Also debunking some clichés, like the one about onions!”