June 15 2020, Vaughan, Ontario-KFC today announced a new One Bucket, One Meal initiative where KFC restaurants across the country will donate one meal for every bucket sold to Food Banks Canada. The fundraising campaign will run throughout the week of June 15 to June 21 with the goal of donating 200,000 meals. With help from Canadians, KFC is hoping to surpass the target.
"Right now, food banks need our help more than ever. Due to the pandemic, countless food drives and fundraisers have been cancelled, while food bank use continues to increase," said Nivera Wallani, President and General Manager, KFC Canada. "Whether it's from our kitchen or not, we believe that everyone deserves a meal. Supporting Food Banks Canada in their mission is truly humbling."
Canadians looking to participate in the One Bucket, One Meal initiative can do so by purchasing any bucket1 from their local restaurant through delivery, drive-thru or take-away. Food Banks Canada will then receive the meal contribution in the form of a collective cash donation to share with their food bank network.
KFC has a long history of donating food through its Harvest program, which sees restaurants supply local charities, food banks and shelters with cooked surplus chicken every day. Since the Harvest program began in 2016, KFC restaurants from across the country have donated 182,000 pounds of food to over 240 Canadian charities. Throughout COVID-19, multiple franchisee groups have also made significant donations to local hospitals, first responders and shelters.
"We are grateful for KFC's donation. The 200,000 meals are greatly needed, even as Canada begins to re-open," said Chris Hatch, CEO, Food Banks Canada. "Tackling ongoing food insecurity through the pandemic requires continued generosity from our partners."
To learn more about how KFC is helping during COVID-19, visit www.KFC.ca
About KFC Canada
Founded by Colonel Harland Sanders in 1952, KFC is now the world's most popular chain of chicken restaurants. To this day the Colonel's own blend of 11 herbs and spices is still used to season our Original Recipe® chicken and it still remains a very closely guarded secret. KFC's specialty is our famous Original Recipe® chicken, but we also feature a variety of freshly prepared sandwiches and wraps, on the go snack items, home-style sides, desserts and beverages. Today KFC Corporation is a subsidiary of YUM! Brands Inc. and operates more than 23,000 restaurants in more than 140 countries and territories around the world including more than 600 locations right here in Canada. To learn more about KFC Canada, visit our website www.kfc.ca
About Food Banks of Canada
Food Banks Canada provides national leadership to relieve hunger today and prevent hunger tomorrow in collaboration with the food bank network from coast-to-coast-to-coast. For 40 years, food banks have been dedicated to helping Canadians living with food insecurity. Over 3,000 food banks and community agencies come together to serve our most vulnerable neighbours who – last year – made 1.1 million visits to these organizations in one month alone, according to our HungerCount report. Over the past 10 years, as a system we've sourced and shared over 1.4 billion pounds of food and Food Banks Canada shared nearly $70 million in funding to help maximize collective impact and strengthen local capacity – while advocating for reducing the need for food banks. Our vision is clear: create a Canada where no one goes hungry. Visit www.foodbankscanada.ca/ to learn more.
1 Excludes 'Go Buckets' and 'Boxes.'
SOURCE KFC Canada
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