Our Leadership

Amy is the Global Chief Brand Officer for KFC. In this role, Amy leads KFC’s global brand strategy, overseeing brand, loyalty and retail, as well as new concept development and innovation – creating relevant and distinctive ways for KFC to engage with today's consumers. Amy partners closely with KFC's CMO community across markets, working closely with marketing leaders to continue modernizing the KFC expression and experience around the world.

Most recently, Amy served as Chief Marketing and Strategy Officer for Taco Bell International where she worked closely with markets to bring the magic of Taco Bell to consumers around the world, shaping how the brand showed up across marketing, digital, value and the broader consumer experience. She also helped bring to life some of Taco Bell International’s largest campaigns and cultural moments, including Encore Hours, Crossbar Bong, Live Más Club, while expanding Taco Con to bring franchise partners, marketers and Taco Bell teams together from around the world to connect, share and learn from one another. Before joining Taco Bell in 2021, Amy spent eight years across KFC Global and KFC Latin America & Caribbean.

Amy’s return to KFC builds on more than a decade of experience across Yum! Brands and a deep history with KFC. Across Amy’s Yum! journey, she co-led the Crisis Recovery Team, launched KFC’s first-ever global creative campaign, finalized the Global Brand Tracker and RED Dashboard to set up KFC Global’s Retail Channel strategy, led a Strategic Pricing Project, rebooted RED Talks and so much more.

Amy received her Bachelor of Science in Marketing from Babson College and her MBA in Marketing and Entrepreneurship from NYU Stern School of Business. Born and raised in Massachusetts, Amy is a huge New England sports fan. Her husband, Luciano, is from Buenos Aires, and they have three children, Federico and twins Francesca and Sebastian. In her free time, you can usually find Amy reading, watching the latest K-drama or keeping up with all things fashion.

And when it comes to her go-to KFC order, Amy keeps it classic: Original Recipe® chicken on the bone, hand-breaded with the Colonel’s legendary blend of 11 herbs and spices. Some things are classics for a reason.