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Press Release

WHO IS COLONEL SANDERS ORMARR?

January 29, 2020

KFC Thailand launches a world exclusive in-game ‘Colonel Sanders’ skin with RoV

Bangkok, Thailand, January 29, 2020-  KFC Thailand has once again taken brand engagement with Gen Z and Millennials to a new level. This time by teaming up with the hottest MOBA Game (Multiplayer Online Battle Arena) RoV (Arena of Valor), to launch a world exclusive ‘Colonel Sanders’ skin for RoV Character Ormarr.

WHO IS COLONEL SANDERS ORMARR?

RoV is one of the most successful mobile games in Thailand and South East Asia. According to ESPORT Charts, the game was also ranked as the most popular mobile eSports game with over 72 million hours watched in 2019. Garena, RoV’s developer and publisher, Tencent Games and Garena said they were inspired by Colonel Sanders’ distinctive look, interesting life story and his passion for Fried Chicken. As a result, these elements were brought to life with the Col. Sanders Ormarr skin; fighting with giant Fried Chicken drumstick weapons, wearing his trademark white suit, donning facial hair and glasses as well as having KFC elements embedded throughout the game.

The Col. Sanders Ormarr skin is exclusive to Thailand RoV players and there are a limited number of these skins available. Customers have a chance to win the skin by simply purchasing any ‘KFC: The Box’ menu item where they receive a unique code to unlock prizes. Other exclusive prizes include limited edition KFC x RoV merchandise, and instantly redeemable food prizes.

According to KFC VP Brand Integration, Mr. Sakechai Choomuenwai “we are excited at this historical first initiative. As the biggest restaurant brand in Thailand, we are proud to support the fastest growing sport in the world; online gaming. It is a chance for us to give back to our consumers and engage them with their true passions. The crossover between KFC and RoV will be the first of many initiatives, which could include a league partnership such as RoV Pro League. At KFC we want to inspire people to find their own ‘Secret Recipe’ whether it be gaming, fashion, sports or music”.

To celebrate the launch of this historical moment, KFC and RoV held a midnight launch event on 30th January at the flagship Samyan store in Bangkok. Thailand’s best gamers, top influencers, KOLs and celebrities were amongst the guests to officially kick off the partnership which culminated in a RoV playoff on a big screen!

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© 2020 Yum! Ltd. All rights reserved. The KFC name, logos and similar signs are registered trademarks of Yum! Ltd.