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Press Release

WE’LL TAKE IT FROM HERE

May 18, 2020
  • KFC launches brand new ad to celebrate its biggest fans by showcasing their home cooking efforts during lockdown

  • The ad comes as the number of KFC restaurants open for delivery in the UK and Ireland is due to reach over 500 by the end of this week

May 18, 2020,London, United Kingdom– They say imitation’s the sincerest form of flattery…

WE’LL TAKE IT FROM HERE

Adoring fans across the country have been trying their best to recreate the Colonel’s finest from home, but now KFC is back and ready to bring the real deal to your front door.

Fans across the nation have given their best shot at recreating the iconic 11 Herbs & Spices from home, with #RateMyKFC taking Twitter by storm. Hundreds of attempts were submitted and ranked with (brutally honest) feedback… Ramsay would be proud.

Whilst the nation has been cooking up a storm in the kitchen, KFC’s been busy in the background, gradually and responsibly reopening restaurants for delivery. Now, in celebration of the week that will see over 50% of its restaurants reopened, KFC is unveiling a brand new ad to celebrate its biggest fans.

The ad launches today and includes cameos from the best, and worst, entries to #RateMyKFC. These intrepid fried chicken fans will have their work aired on TV to say thanks for the love they’ve shown over the past two months – officially honouring them as part of the KFC flock.

By the end of this week, KFC fans in over 500 locations will be reunited with their favourite fried chicken via contactless delivery. Although not all fan favourites have made the limited menu (yet!), which is designed to help team members maintain social distancing in the kitchen, all the classics are back with a bang.

Paula MacKenzie, General Manager at KFC UK and Ireland, said:“500 restaurants reopening is a huge milestone. It’s credit to the hard work of all of our amazing teams in restaurant and we wanted to celebrate the moment. We’ve loved seeing the nation’s homemade efforts whilst we’ve been away, so including a few of them in our new ad is the perfect tribute. Some of the creations looked incredible, some less so... now that we’re back on delivery, probably best we take it from here!”

As KFC spreads its wings further, with more restaurants opening for delivery, drive-thru and takeaway, be sure to check if your local is back by keeping an eye on the KFC website.

ENDS

Notes to Editor:

For more information and photography please contact:

E: anna.vandenberg@freuds.com

T: +44  7884 550 343

E: sophia.steinsberg@freuds.com

T: +44  7584 904 466

About KFC:

In 1952 Colonel Harland Sanders opened the first KFC restaurant in Utah. Since then, his perfectly crafted Original Recipe chicken and its secret recipe of 11 herbs and spices has become famous all over the world, and today we have over 900 restaurants across the UK and Ireland.

The Colonel was all about doing things the right way. That means our chicken is delivered fresh from farm to restaurant in 48 hours. It’s prepared carefully by hand in-restaurant by trained cooks, using the very best chicken reared to strict welfare standards. In July 2019 we took the next big step in our welfare journey and signed up to the Better Chicken Commitment, a set of six criteria that have been designed to improve the lives of all chickens within the KFC supply chain, by 2026. That’s what makes our food so finger lickin’ good.

The right way also means serving fresh proper food, packed with flavour. So, we’ve worked hard to make nutritional improvements across our menu, so our fans have as much choice as possible, and we’ve committed to removing 20% of calories per serving by 2025.

The Colonel also believed in feeding promise, wherever it’s found. So that’s why we invest heavily in the development and careers of our 27,000 employees – we were the first restaurant to launch an honours degree. And since its 2015 launch, our KFC Foundation has paid out grants totalling £5 million to our charity partners who are passionate about developing and nurturing young people across the country.

To find out more about us visit www.kfc.co.uk, or follow the Colonel on Twitter @KFC_UKI and Instagram @kfc_uki.

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© 2020 Yum! Ltd. All rights reserved. The KFC name, logos and similar signs are registered trademarks of Yum! Ltd.