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Press Release

THE ULTIMATE CHICKEN CHECK-IN: KFC UK & IRELAND LAUNCHES FIRST ANNUAL CHICKEN WELFARE PROGRESS REPORT

July 22, 2020
  • Authored by FAI Farms, the first annual progress report tracks over 350 chicken farms across 34 suppliers. It lands a year on from KFC UK & Ireland signing the Better Chicken Commitment

  • The figures show improvement on audit factors year on year and represent a clear benchmark from which to track future progress, whilst highlighting KFC’s commitment to delivering and sharing “best practice” for animal welfare

  • KFC has invested over £750k on its welfare auditing programme since it began, including the development of state-of-the-art monitoring software, in order to raise standards and drive improvement

22nd  July 2020: Today, KFC UK & Ireland takes a monumental step in its animal welfare journey by publishing its first annual welfare progress report. Unlike anything seen in the sector before, the report is an honest and open review of KFC’s poultry supply chain – showcasing the steps the nation’s favourite fried chicken restaurant is taking to improve welfare within in the industry

Authored by independent auditors FAI Farms, the report outlines the seven steps of the audit process and key data capture, which KFC UK & Ireland will use as a benchmark to track year on year progress and hold themselves and their suppliers accountable as they work towards improving the lives of chicken within the supply chain.

Key insights from the report include:

  • KFC’s new state-of-the-art welfare tool will help identify and drive meaningful improvement across the supply chain by giving instant, real-time feedback to suppliers

  • Supplier partnership, NGO engagement and effective data capture is vital in creating meaningful change and helping suppliers measure their welfare outcomes. Farmers supplying KFC UK & Ireland monitor their welfare indicators every single day - with additional independent audits on a 15-month cycle.

  • Whilst KFC is focused on tracking improvement, there is still work as an industry to be done. KFC is reliant on not only its supply chain moving forward but other food businesses to make positive changes for animal welfare

Speaking on the launch of the report, Paula MacKenzie, General Manager of KFC UK & Ireland, said: “Our mission is simple. We aim to serve the most delicious chicken, freshly prepared by hand in our restaurants, sourced from birds that have had a good life. Signing up to the Better Chicken Commitment last year was a huge step for us - and now this first edition of our annual progress report allows us to document our ongoing journey towards ever-improving chicken welfare. This report sends a clear message to everyone – our suppliers, our teams and our stakeholders – on exactly what we are looking for in terms of welfare improvement. We know that what gets measured gets managed, and the figures in this report represent a solid benchmark against which we can track our future progress.”

The mission to improve welfare standards is not a new one for KFC UK & Ireland. Since 2004, the fried chicken experts have had a robust welfare programme in place and this report is another step on that journey.  This also follows on from KFC’s commitment to signing the Better Chicken Commitment (BCC) last year. Meeting the criteria in the BCC is no easy feat, but KFC have put in place an active programme outlining the changes that need to be made to improve the brands supply chain, culminating in the publishing of the first report.

 KFC has also worked collaboratively with a number of trusted partners and NGOs to shape its policies and decision-making over recent years – including Compassion in World Farming (CIWF) and World Animal Protection (WAP).

Dr Tracey Jones, Global Director of Food Business at CIWF, said: “This first report from KFC is a shining example of leadership and a proactive approach to improving the lives of the millions of farm animals in its supply chain. It’s great to see how transparent the business has been in providing valuable information and highlighting areas for improvement. Animal welfare is no longer an abstract issue and now more than ever people understand the importance of improving the lives of chickens and we applaud KFC for doing right for its chickens and continuously improving its welfare standards.”

Lindsay Duncan, Farming Campaign Manager at WAP, said: “We are pleased to see KFC UK & Ireland report on its efforts to improve millions of chickens’ lives. This openness builds customer trust and highlights areas for further improvement to chicken welfare, and we look forward to reviewing annual progress toward the 2026 deadline. World Animal Protection is challenging the UK food industry to follow KFC’s lead and join the Better Chicken Commitment.”

KFC’s ongoing focus around animal welfare was also recognised earlier this year, by moving up to tier 3 of the World Animal Protection Pecking Order Report.

To read the full report and find out more about KFC’s current welfare policy and brand-new auditing tool, check out: https://www.kfc.co.uk/chicken-welfare

 -END-

Notes to Editor

Media contact

freuds – KFCPressoffice@freuds.com

About KFC

In 1952 Colonel Harland Sanders opened the first KFC restaurant in Utah. Since then, his perfectly crafted Original Recipe chicken and its secret recipe of 11 herbs and spices has become famous all over the world, and today we have over 900 restaurants across the UK and Ireland.

The Colonel was all about doing things the right way. That means our chicken is delivered fresh from farm to restaurant in 48 hours. It’s prepared carefully by hand in-restaurant by trained cooks, using the very best chicken reared to strict welfare standards. In July 2019 we took the next big step in our welfare journey and signed up to the Better Chicken Commitment, a set of six criteria that have been designed to improve the lives of all chickens within the KFC supply chain, by 2026. That’s what makes our food so finger lickin’ good.

The Better Chicken Commitment:

The Better Chicken Commitment (BCC) introduces essential changes to broiler chicken systems to meet their basic welfare needs. The six commitments aim to ensure that by 2026 100% of the [fresh, frozen, and processed] chicken in the supply chain adhere to the BCC.

Six commitments are as follows:

  1. EU animal welfare laws and regulations, regardless of the country of production

  2. Maximum stocking density of 30kg/m2  or less

  3. Adopt slower growing breeds that demonstrate higher welfare outcomes

  4. Environmental enrichment

  5. Adopt controlled atmospheric stunning or effective electrical stunning without live inversion

  6. Third-party auditing and annual public reporting on progress towards commitment

You can read the full wording of the commitment at: https://welfarecommitments.com/europeletter/

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