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Press Release

PUCKER UP & CHOW DOWN | KFC LAUNCHES CRAVE BY KFC, A HOT WING FLAVOURED LIPSTICK 

July 20, 2020

PUCKER UP & CHOW DOWN

KFC LAUNCHES CRAVE BY KFC, A HOT WING FLAVOURED LIPSTICK 

 

  • To mark both National Wing Day and National Lipstick Day KFC launches KFC Crave – a fiery hot wing flavoured lipstick 

  • KFC Crave has been formulated with WingProof technology to guarantee 8-hr staying power

  • Limited edition release available in one vibrant shade: Bucket Red No. 11

 

 

To celebrate National Lipstick Day, which coincidentally lands on National Wing Day, KFC is dropping the hottest makeup buy of the decade… move over Kylie Jenner, it’s time to paint the coop red with the release of KFC Crave, a fiery Hot Wing flavoured lipstick. 

 

Set to take the beauty world by storm, KFC Crave has been designed with a revolutionary new WingProof formula. Not only does it taste lip smackingly good, but it’s been formulated with a new eight-hour conditioning and smudge proof technology that means it can survive a KFC wing-sesh. The budge-proof finish gives you the freedom to wear your lipstick and  enjoy your wings*. 

 

The limited-edition KFC Crave Lipstick comes in one universally flattering shade, Bucket Red No. 11. A classic rouge made with a dynamic blend of KFC’s iconic Hot Wings** and chilli oils, it provides full coverage with a bold finish and a gentle lip tingle that’s sure to heads turn. 

 

KFC Crave Lipstick is dropping on 29 July. To get your hands one of the limited-edition lipsticks, hop, skip or cluck your way over to the Colonel’s Club registration page and sign up. All those already registered and all new members will receive an email to enter and be in with a chance of winning. 

…it’s time to pucker up. 

*100% of subjects tested confirmed KFC Crave could withstand the eating of x2 KFC Hot Wings snack

**KFC Crave is made using distilled KFC Hot Wings for an authentic flavour, meaning formula is not suitable for vegetarians or vegans 

-END-

Terms and Conditions: 

29th July 2020 – 11th August 2020. (“Promotional Period”). No purchase necessary. GB, 18+ only. Follow the link in the email sent to you to enter the Prize Draw. Prizes: 400 x KFC Hot Wings flavoured lipstick Prizes shown are indicative images only. Max 1 entry per person. Visit https://www.kfc.co.uk/terms-conditions for full T&Cs and prize details. Promoter: Kentucky Fried Chicken (Great Britain) Limited.

For more information and photography please contact:

E:  anna.vandenberg@freuds.com 

T: +44 7884 550 343

About KFC:

In 1952 Colonel Harland Sanders opened the first KFC restaurant in Utah. Since then, his perfectly crafted Original Recipe chicken and its secret recipe of 11 herbs and spices has become famous all over the world, and today we have over 900 restaurants across the UK and Ireland.

 

The Colonel was all about doing things the right way. That means our chicken is delivered fresh from farm to restaurant in 48 hours. It’s prepared carefully by hand in-restaurant by trained cooks, using the very best chicken reared to strict welfare standards. In July 2019 we took the next big step in our welfare journey and signed up to the Better Chicken Commitment, a set of six criteria that have been designed to improve the lives of all chickens within the KFC supply chain, by 2026. That’s what makes our food so finger lickin’ good.

 

The right way also means serving fresh proper food, packed with flavour. So, we’ve worked hard to make nutritional improvements across our menu, so our fans have as much choice as possible, and we’ve committed to removing 20% of calories per serving by 2025.

 

The Colonel also believed in feeding promise, wherever it’s found. So that’s why we invest heavily in the development and careers of our 27,000 employees – we were the first restaurant to launch an honours degree. And since its 2015 launch, our KFC Foundation has paid out grants totalling £5 million to our charity partners who are passionate about developing and nurturing young people across the country.

 

To find out more about us visit www.kfc.co.uk, or follow the Colonel on Twitter @KFC_UKI and Instagram @kfc_uki.

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© 2020 Yum! Ltd. All rights reserved. The KFC name, logos and similar signs are registered trademarks of Yum! Ltd.