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Press Release

KFC RUSSIA HOSTS 7TH ANNUAL BATTLE FEST

July 23, 2018

66,000 GUESTS AND pARTICIPANTS

KFC RUSSIA HOSTS 7TH ANNUAL BATTLE FEST

#KFCBATTLE

Season 7 KFC BATTLE united 300,000 participants, spectators and fans, setting a record for all 7 years

Moscow, Russia, July 23, 2018-On July 21-22, the KFC BATTLE FEST festival was held in Sokolniki Park, during which experts and mentors identified the winners of 9 directions of the 7th season of the International Youth Project KFC BATTLE.

In sports championships winners are:

  • "2.0 went" (Surgut) - KFC Football Championship (boys, 14-16 years old);

  • FC Futbol (Tyumen) - KFC Football Championship (boys, 17+ years old);

  • Hydra (St. Petersburg) - KFC Streetball Championship (boys);

  • Paradise (Krasnodar) - KFC Streetball Championship (girls).

Mentors of creative battles from the main stage named the winners:

  • Rachel Haydukova - KFC BATTLE: blog;

  • Vasily Dyomin - KFC BATTLE: rap;

  • Anna Veres - KFC BATTLE: photo;

  • Alice Trifonov - KFC BATTLE: vocals.

The winners of music competitions will soon record their tracks along with L'One, NEL and Misha Marvin, the best blogger will sign a contract for annual production.The winner of the photo battle relies professional camera and indefinite collaboration with the project Geometria.

For the first time, with the help of a popular vote, the second winner of the “vocal” direction was chosen - Roman Pogoreltsev.He received a special prize from KFC BATTLE partner - Mastercard - a trip to The Brit Awards 2019 annual music ceremony in London.

The strongest team in the KFC Cybersport Championship was the Whites team representing the CIS team (Vladislav "mooNlight" Ivaschenko, Alexander "Ceyler" Popov, Leonard "Massacre" Urih, Dmitry "Nefrit" Tarasić, Danial "XSvamp1Re" Alibay)The guys got a quota in the final of the Russian Cybersport Cup 2018.

In the direction of KFC BATTLE: volunteering , four winners were announced at once:

  • The project “New Generation”, Denis Garayev (Syzran), a grant of 400,000 rubles;

  • The project “A cup of soup”, Alyona Sukhanova (Ekaterinburg), a grant for 200,000 rubles;

  • The project "Not Just Cats", Daria Tyutikova (Perm), a grant of 200,000 rubles;

  • The project “Festival“ Dobry ”, Nikolai Strelnikov (Moscow), a grant of 200,000 rubles.

Winners will be able to spend grants for the implementation and development of their volunteer projects.

All winners of KFC BATTLE'2018 will go on a trip to Europe, organized by the tour operator SUNMAR.

KFC BATTLE repeatedly gave a start in life to talented guys.During this season, 80 KFC BATTLE participants have already received invitations from scouts to professional football and basketball clubs.

“Our project is changing the lives of participants - it helps them to believe in themselves, not to be afraid to show their best qualities and compete, allows them to see who is strong and what they find in their lives, ” said Oleg Pisklov, CEO of Yum! Brands, Russia, CIS, Central and Eastern Europe.-Someone thanks to the victory in the project will be professionally engaged in creativity or sports, will become a player of famous teams.But even for those who did not reach the final, the very participation in KFC BATTLE is already a huge step forward, as the project sets up development, constant work on yourself and achievements.I am glad that every year KFC BATTLE is becoming more and more popular among residents of remote regions, orphans and people with disabilities, who have less chance to prove themselves and realize their dreams.KFC BATTLE helps to do this.Of course, we will continue to develop the project and plan an even larger scale next year. ”

In 2018, the KFC BATTLE project covered 8 countries, 70,162 players took part in the KFC Football and Streetball Championships, including 6,500 female teams, and creative contests collected more than 16,000 bright projects.At the Super Final in Moscow, 206 finalists from 5 countries fought - the best of the best among nearly 90,000 participants.In total, this year KFC BATTLE gathered more than 300,000 participants, fans and spectators, a record for all the years of the festival.

KFC BATTLE is a launching platform for active people, which allows young people to realize themselves, understand what they are really strong at, and find like-minded people.The project follows modern trends and gives everyone equal chances for success.

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© 2020 Yum! Ltd. All rights reserved. The KFC name, logos and similar signs are registered trademarks of Yum! Ltd.