A contribution given through Yum! Foundation to those that are working to mitigate food insecurity due to COVID-19 crisis
April 15, 2020, Milan,Italy–Food insecurity is one of the results of the Covid19 emergency also in Italy. Fondazione Banco Alimentare, working with affiliated charities, assists 1,500,000 people in our country who are facing food insecurity and poverty.
In order to sustain Fondazione Banco Alimentare KFC – Kentucky Fried Chicken – donated 50.000$ through Yum! Foundation. Fondazione Banco Alimentare coordinates a distribution network that delivers food to people in need throughout Italy.
Yum! Foundation is the Foundation created by Yum! Brands, KFC’s parent corporation, and it supports programs designed to eradicate hunger and hunger-related causes. It also supports initiatives in the areas of arts and culture, education, social services, and diversity.
“We have decided to give this contribution to Banco Alimentare with which we already have a consolidated relationship having worked with them in the past years on our Harvest Project for the recovery and donation of the surplus food in our restaurants– states Corrado Cagnola, CEO KFC Italia –This is a contribution to sustain what Banco Alimentare is doing during this emergency but also for the work that will need to be done once the emergency will be over.”
*“It is a great comfort to see that we have companies like KFC Italia at our side that are willing to share with us the effort to support the over 7,500 charitable structures that provide food to 1,500,000 poor people -declares*Giovanni Bruno, President of the Banco Alimentare Onlus Foundation –**From our observatory we have unfortunately noted that the number of people in need is growing by the day, we have received an increase of demands of help of more than 20% since the beginning of the emergency. We are certain that we will be able to overcome this moment of crisis only with the collaboration and solidarity of institutions, production companies, the third sector and individual citizens.”
In addition, to supporting the doctors, and the healthcare workers on the front line, in the past weeks, thanks to the commitment of the team of the KFC restaurant in Milan Bicocca managed in franchising by the company 5Roosters srl, KFC sent to some hospitals in the area of Milan(Luigi Sacco, Humanitas and San Gerardo) some deliveries of fried chicken with the aim of bringing them some relief through great food.
Kentucky Fried Chicken is now the most famous brand of restaurants selling chicken worldwide. It is a market leader with over 23.000 restaurants opened in 140 nations and giving employment to over 750.000 people. KFC arrived in Italy in 2014 and it has now 38 restaurants in 12 regions. KFC is part of Yum! Brands which includes also Pizza Hut,Taco Bell and the Habit Burger Grill. With over 48.000 restaurants in more than 145 countries, Yum! Brands is one of the largest restaurant companies in the world. www.kfc.it