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Press Release

KFC ITALY'S DIPPING BUCKET RETURNS AND IT'S "DIP LOVE" AGAIN!

October 09, 2019

Milan, Italy, October 9, 2019- After the great success of last year, the 38 KFC restaurants in Italy return the most delicious way to share the best fried chicken in the world. It is the dipping Bucket, the chicken bucket accompanied by 5 different sauces to dip the irresistible fried chicken of KFC. And this new edition includes an average portion of popcorn Chicken.

KFC ITALY'S DIPPING BUCKET RETURNS AND IT'S "DIP LOVE" AGAIN!

For the launch of the Dipping Bucket edition 2019 Isobar, the creative agency of KFC, has made a campaign that echoes the “dip love” which had already seen success in the first release, this time in the version of the beatbox: a love-obsession for fried chicken to KFC, which is always the same and at the same time is always different due to the different sauces in which it is immersed. And conquer with an even more addictive rhythm.

"The Bucket is the iconic element of the brand and when it is dipped it enhances the pleasantness and sharing experience. The campaign which tells the Dipping Bucket wants to be unexpectedly unmistakable KFC: surprise the audience with a communication that only KFC could sign – says Nicoletta Pirro Ruggiero, Head of Marketing and Communication of KFC Italy – We have chosen a way of the picturesque to describe the return of a product that has passion from our fans already in the first edition. We did it through an ancient and effective metaphor: the harmony of flavors as musical harmony. But updated to today's tastes: the flavor is the unmistakable one of KFC fried chicken, the theme how dip is your love?It is reinterpreted with the beatbox"”

The protagonist of the campaign is a choir directed by Colonel Sanders, the founder and historical front man of KFC, which opens the scene and gives time to singers and dancers. Young beatboxers alternate in duets of total harmony, the same as Tender who dive into the different sauces of the dipping bar. A musical symphony represented by the pairs of singers/dancers that recognize the younger generations, and that also refer to the context of today now inclusive at all levels, and the symphony of flavors that emanates from the meeting of chicken with sauces of the Dipping Bucket of KFC.

For the 2019 edition all the bucket menus turn into dipping buckets: with the addition of 1 euro, each bucket menu will have in addition an average portion of popcorn Chicken and the 5 dipping bar sauces: Ketchup,2HOT4U, Fresh Pepper, Smoky BBQ and Mayo.

Facebook, Instagram and Youtube planned the campaign, with different content, adjusted by hoc for the specific formats and languages of the various channels and to solicit the visit to the restaurant.

Here is the link to the 30 " video: https://www.youtube.com/watch?v=ZAXFe8BrzMA&feature=youtu.be

Creative was developed by Isobar, Global digital agency of the Dentsu Aegis Network Italia Group, and the planning was curated by Simple Agency.

Facebook, Instagram, Programmatic (both video and display)and Google Local Campaign will be online from 9 to 27 October.

Credits

Agency: Isobar, Dentsu Aegis Network Italia Group (MD Michela Bellini)

Executive creative direction: Lavinia Garulli

Art director: Nicola Basile

Junior Art director: Mauro Vitali

Copywriter: Carmen Balestrieri

Account manager: Ilaria Perrone

Executive Account: Margherita Faenzi

Stragic Planner: Silvia Garagnani

Social strategy: Sergio Fimiani, Matteo Bordoni

Production company: Utopia

Directed By: Alessandro De Leo

Media planning: Simple Agency, Dentsu Aegis Network ItaliaGroup

Born in the United States in 1930, Kentucky Fried Chicken is now the world's most famous chain of restaurants serving chicken. It is the leader of the reference market with 23,000 restaurants in 140 countries and employs 750,000 people worldwide. In Italy KFC arrives in 2014 and has 38restaurants in 12 regions. KFC is a company of the Yum group! Brands Inc. which also includes the brands Pizza Hut and Taco Bell. With more than 48,000restaurants in over 145 countries, Yum! Brands is one of the largest catering companies in the world. www.kfc.itl

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© 2020 Yum! Ltd. All rights reserved. The KFC name, logos and similar signs are registered trademarks of Yum! Ltd.