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KFC CANADA AND FRITO LAY CANADA JOIN FORCES, LAUNCH LIMITED-EDITION NEW BAR-B-Q TENDERS INNOVATION

October 07, 2019

The Craveable Taste of KFC and the Delicious Flavour of Lay's® Bar-B-Q Chips Collide  

VAUGHAN, ON, Oct. 7, 2019 /CNW/ - KFC Canada and Frito Lay Canada today announced an epic new food collaboration: KFC x Lay's Bar-B-Q Tenders. The limited-edition collaboration features KFC's 100 per-cent real Canadian farm raised chicken tenders coated in Lay's sweet and smoky Bar-B-Q potato chips. The mouth-watering new chicken tender is available starting October 7th, while supplies last.

KFC CANADA AND FRITO LAY CANADA JOIN FORCES,  LAUNCH LIMITED-EDITION NEW BAR-B-Q TENDERS INNOVATION

"When the idea of combining two global iconic brands to create the KFC x Lays Bar-B-Q Tenders was born, we just had to make it happen" said Sam Redman, Chief Marketing Officer, KFC Canada. "We're incredibly proud of this new creation and we know all Canadians will be excited once they try it.

Innovative, crave-worthy food isn't new for KFC Canada. The bun-less all chicken Double Down sandwich debuted in 2010, selling over 350,000 sandwiches in 10 days. In 2018, the cult classic returned with a twist, bringing sweet and savory chicken and waffles together as the Waffle Double Down. In 2019, Chachos – chicken nachos topped with cheese sauce, jalapenos, sour cream, diced tomatoes and chives, drove fans wild, putting a spin on KFC Canada's Original Recipe Tenders for the first time.

"The Lay's brand is synonymous with flavour. When KFC Canada asked to team up and combine their signature chicken tenders with our quality, Canadian-made potato chips, we knew right away that KFC x Lay's Bar-B-Q Tenders would be a hit," said Shirley Mukerjea, Senior Director of Marketing, PepsiCo Foods Canada.

The mouth-watering chicken tenders are available at participating KFC restaurants across Canada starting October 7th until November 10th, while supplies last. And Lay's Bar-B-Q potato chips are always available at retailers nationwide!

About KFC Canada
Founded by Colonel Harland Sanders in 1952, KFC is now the world's most popular chain of chicken restaurants. To this day the Colonel's own blend of 11 herbs and spices is still used to season our Original Recipe® chicken and it still remains a very closely guarded secret. KFC's specialty is our famous Original Recipe® chicken, but we also feature a variety of freshly prepared sandwiches and wraps, on the go snack items, home-style sides, desserts and beverages.

Today KFC Corporation is a subsidiary of YUM! Brands Inc. and operates more than 23,000 restaurants in more than 140 countries and territories around the world including more than 600 locations right here in Canada. To learn more about KFC Canada, visit our website www.kfc.ca

About Lay's

Lay's is one of the leading brands from PepsiCo's global snack portfolio. To learn more about the Lay's brand, visit www.lays.ca or www.facebook.com/layscanada.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail.

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© 2020 Yum! Ltd. All rights reserved. The KFC name, logos and similar signs are registered trademarks of Yum! Ltd.