June 21, 2020, Johannesburg, South Africa
What’s worse than a bad dad joke? A bad Father’s Day gift.
Luckily for the dads of Mzansi, KFC has come up with something that will save them from the same old boring socks and boxer shorts: a limited-edition KFC soap-on-a-rope. Yup, in keeping with their tradition of innovation, KFC has created a drumstick-shaped soap for Father’s Day 2020. It looks like chicken, works like soap and it’s the gift dad never even knew he wanted.
“It’s hard to choose a gift for the guy who insists he has it all. So, for this Father’s Day, we have created the KFC soap-on-a-rope. Because we’re pretty sure he doesn’t have one of those”, says Suhayl Limbada, Marketing Director at KFC Africa.
How can KFC fans get one for their dad? Simply share a pic of pops striking his best ‘snack’ pose on KFC’s Twitter page. The best ones will receive the soapy, chicken-y delight in their
Why a drumstick? “Because it’s the best part of the chicken, and only the best will do for the men who have been there for us since Day 1. Also, a chicken thigh-shaped soap just looked weird, and a wing was too small”.
On top of this, the brand is using their social media platforms to really celebrate the one thing dads are famous for: the dad joke.
“Do we laugh at them? No. Do we love our dads for telling them? Of course. So we wanted to spread some Father’s Day joy by giving dads a light-hearted taste of their own medicine”, continues Limbada.
Jokes and chicken-shaped soap aside, KFC would like to wish all the fathers and father figures of South Africa a happy and blessed Father’s Day – especially in these unprecedented times. And in case breakfast in bed doesn’t quite hit the spot, well, you know where to go.