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Press Release

COMIC CON AFRICA AND KFC ANNOUNCE 2019 AND 2020 PARTNERSHIP

September 03, 2019

Johannesburg, South Africa, September 3, 2019- Comic Con Africa is less than four weeks away and the anticipation is growing as Reed Exhibitions Africa and ReedPOP announce that Comic Con Africa is partnering with KFC for the next two years. 

COMIC CON AFRICA AND KFC ANNOUNCE 2019 AND 2020 PARTNERSHIP

“Comic Con Africa is delighted to be partnering with KFC, a brand that is entrenched in our South African experience and synonymous with good times shared with friends. Comic Con Africa is about bringing people together over mutual passions, making KFC the perfect fit” says Carol Weaving, Managing Director at Reed Exhibitions Africa.

As visitors, exhibitors, gamers, cosplayers and other fans prepare for Comic Con Africa 2019, these two brands with international pedigree are investing in pop-culture communities like never before. Serving over 20 million customers each month, KFC is excited to be a part of for an unforgettable four-day line-up where over 60,000 guest are expected to share the Comic Con Africa experience.

“As an iconic brand, KFC has been a massive part of South African culture for decades and when you look at its growth, Comic Con Africa is also proving to be just as iconic – making this the perfect partnership.

“Our involvement in Comic Con Africa allows KFC to continue to plug into popular culture in South Africa and engage and expose our exciting finger lickin’ good core and innovative food and beverage offerings to disparate audiences. As a leading global quick service restaurant, we are keenly aware of the increasing impact of technological advancements in QSR, and the way that technology developments intersect with our world as they do with the gaming world. As an example of moving with an increasingly digital world that gamers live in, we have launched the KFC South Africa app to fulfil the promise of convenience to customers who with a click can have their food delivered straight to their gaming couch or beat the queue by pre-ordering to collect in-store. The coming together of two cult brands like KFC and Comic Con Africa is a perfect match to finger clicking goodness of today’s culturally and digitally plugged customer” says Suhayl Limbada, Marketing Director KFC South Africa.

Comic Con Africa will be held from 21 - 24 September 2019, at Gallagher Convention Centre in Midrand. Comic Con Africa is a multigenre entertainment and comic convention that features comic books, games, arts, movies, pop culture elements and so much more.

For more information about Comic Con Africa 2019, please visit: https://www.comicconafrica.co.za/en.html

- ENDS -

About Comic Con Africa

Reed Exhibitions Africa and ReedPOP, the world's largest producer of pop culture events, are the proud hosts of the annual Comic Con Africa. The inaugural 2018 event welcomed over 42 000 ABC audited visitors. Comic Con Africa focuses on all elements of pop culture, including cosplay, comic books, anime, manga, other creatives, film and series, games (including video and esports) and books and authors. The festival also features a large range of pop culture and entertainment elements in animation, toys, gadgets, clothing, collectible card games, video games, webcomics, and fantasy novels and the ever-popular Artists' Alley. In 2019 KidsCon is joining Comic Con Africa, the most fun a kid can have in one hall and a perfect family day out with loads of activities to enjoy. A single Comic Con Africa ticket gets you access to both Cons at Gallagher Convention Centre on 21 – 24 September 2019. Comic Con Africa 2019 is the must-attend pop culture festival of the year. (www.comicconafrica.co.za)

About Reed Exhibitions Africa

Reed Exhibitions is Southern Africa’s top exhibition organiser and venue management company. With access to global trade and consumer event organising expertise serving 44 industry sectors, Reed Exhibitions Africa provide the best platform to showcase all industry sectors. (www.reedexpoafrica.co.za)

About KFC

KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 22,000 restaurants in over 135 countries and territories around the world. For more information, visit www.kfc.co.za

About KFC South Africa

KFC has been in South Africa for over 45 years and has around 914 restaurants across the country. The first KFC restaurant to open in South Africa was in 1971 in Orange Grove, Johannesburg. KFC is the leading Quick Service Restaurant (QSR) brand in South Africa, with just under a third of market share, according to Brand Image Tracker. KFC serves more than 20 million customers a month, and we work hard to ensure that no matter which of our 914 restaurants they walk into, they will get that distinctive KFC flavour and have a great experience. KFC’s Original Recipe® Chicken was first made by Colonel Harland Sanders in 1940 when he perfected his secret recipe of 11 herbs and spices at his restaurant in Kentucky. Today, KFC is the world's most popular chicken restaurant, still preparing our chicken with the Colonel’s secret recipe to his exacting standards. Every KFC restaurant follows the same global processes and procedures to make sure that our customers get great tasting food, every time. KFC sources all chicken locally, from the same suppliers that supply South Africa’s favourite premium retailers.


About KFC Africa

The KFC Africa business operates through a company called KFC (Pty) Ltd, across South Africa and Africa. KFC has successfully opened over 180 restaurants in 17 countries outside of South Africa, and in new African markets. Our restaurant managers and team members across Africa have been trained to KFC international standards and have followed the same international training curriculum, which has brought us success in over 136 countries worldwide

About ReedPOP

ReedPOP is a boutique group within Reed Exhibitions – the world’s leading events organizer. Launched in 2006, the group has become the number one producer of pop culture events across the globe as well as a full service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPOP currently features events in North America, South America, Europe, Asia, India, Africa and Australia, including: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, South and Australia, Emerald City Comic Con (ECCC), MCM Comic Con, BookCon, Oz Comic Con, Eurogamer Expo (EGX), Comic Con India, Comic Con Paris, Comic Con Seoul, Comic Con Africa, Star Wars Celebration, and ComplexCon. In addition to organizing and managing events, ReedPOP also runs and operates the Gamer Network and its portfolio of leading gaming websites including Eurogamer, Rock Paper Shotgun and GamesIndustry.Biz. The staff at ReedPOP are a fan-based, globally focused group of professionals that are uniquely qualified to build and serve the communities with whom they share a common passion. (www.reedpop.com)

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© 2020 Yum! Ltd. All rights reserved. The KFC name, logos and similar signs are registered trademarks of Yum! Ltd.